1. For whom
1.1. Mobile app users/end customers
2. stakeholders
2.1. VCs of the company
2.2. Shareholders of company
3. Who will do
3.1. People in the organisation
3.1.1. UI designers
3.1.2. Backend developers
3.1.3. Testers
3.1.4. Sales team
3.1.5. Marketing team
3.1.6. localization team
3.2. Project manager
3.2.1. Ankit
4. iPhone and iPad
5. Android
6. Budget
6.1. 50 Million JPY
7. Milestones
7.1. Project start - July 16
7.2. Project charter approved - Mid July 16
7.3. Approval of hiring new resources - Mid Aug
7.4. New hires on board - Oct 16
7.5. POC app - Oct 16
7.6. 80% app done (including testing) - May 17
7.7. Get Certification of app - Sep 17
7.8. Launch of app - Oct 17
7.9. Post release support - till Oct 18
8. Where
8.1. Japan, HQ of the company
8.2. Other markets
8.2.1. APAC
8.2.2. USA
8.2.3. India
8.2.4. Europe
9. Scope
9.1. Twonky application
9.1.1. Features
9.1.1.1. Premium features
9.1.1.1.1. Saving user's favorite, song , movie preferences for premium users
9.1.1.1.2. Option of uploading data to cloud
9.1.1.1.3. Ability to transfer/render/play content from app to any device
9.1.1.1.4. Customer support for issues encountered
9.1.1.1.5. Maintaining user history
9.1.1.1.6. Rendering/transferring multiple files to multiple devices
9.1.1.1.7. No speed limit while transfering
9.1.1.1.8. Color themes
9.1.1.2. Free features
9.1.1.2.1. Transfer/render content one file at a time to one device
9.1.2. Payment plan options
9.1.2.1. Weekly
9.1.2.1.1. 1000 JPY
9.1.2.2. Monthly
9.1.2.2.1. 4000 JPY
9.1.2.3. Yearly
9.1.2.3.1. 45,000 JPY
10. Why
10.1. The app aligns with company value of being leader in mobile app landscape for wireless transfer
10.2. There is no existing application like this in the market
11. Risks
11.1. First movers advantage
11.2. Cannot get certification
11.3. Users dont like the app
11.4. Another new mobile platform comes
11.5. Movement of resources
11.6. Stealing code by disgruntled employees
11.7. New protocol standard comes
12. Success criteria
12.1. Number of downloads
12.1.1. Japan = 2 Million
12.1.2. India = 500K
12.1.3. US = 4 Million
12.1.4. Europe = 1 Million
12.1.5. APAC = 3 Million
12.2. Number of users opting for advanced features
12.2.1. Japan = 500K
12.2.2. India = 50K
12.2.3. US = 1 Million
12.2.4. Europe = 100K
12.2.5. APAC = 100K