T Y P O G R A P H Y
by Audrina Azrina
1. PURPOSE
1.1. - variation allows engagement in reading
1.1.1. VISUAL IMPACT
1.2. > link between spoken and written word - letters individually have no meaning - symbols - collating to create words influencing environmental experiences and concepts
1.3. > can attract a targeted audience (e.g children or seniors) > conveys specified feelings
1.4. - enhance information provided without neglecting ideas presented = considerations of context + context
1.5. conveys specified feelings
2. MACRO TYPOGRAPHY
2.1. techniques for layout
2.2. size/proportions in columns
2.3. grid systems
2.4. formating/dimensions of page
3. MICRO TYPOGRAPHY
3.1. features of letter forms
3.2. legibility
3.3. spacings
3.4. line lengths/height
3.5. shape of letters
4. sans serif
4.1. lack of strokes under letter
5. white space
6. leading
6.1. interlinear spacing
7. color + form
8. font types
8.1. script - elegant, light
8.2. display - entertainment posters, emphasis
8.3. hand lettering - unique handwritten/child-like appearance
9. weight
9.1. thickness or darkness of characters
10. systematic replication of letters, words, etc
11. WHAT IS IT?
11.1. arrangement of letters/words
11.2. means of communicative art > set theme, mood of message
11.3. - utilise space in a composition
11.4. - organising type of different styles/fonts = add voice + persona
11.5. - express and embellish perspectives on subject matters
11.6. - important element of graphic design
12. ILLUSTRATIVE TYPOGRAPHY
12.1. words beyond its static message > expand + translate conceptual to visual elements
12.2. builds relationship with illustration
12.3. exaggerate use of colour and size with dominate objectives for aesthetic
12.4. often used in band posters, album cover art
12.5. NARRATES A STORY DYNAMICALLY
12.5.1. symbology - using typography composing of features relating to the messages
12.5.2. objects - involve objects decorating letters or moulding words to complete an image