Why FB Ecosystem Works? It Achieves All Aspects of Clicks to Conversions "Steps to Convert Triggers" Elements Needed for Every F.U.N.N.E.L.
by John Pohly
1. ROUTINE
1.1. Open Houses
1.1.1. Fb Event
1.1.2. On-site Digital Registration
1.1.2.1. Freemium
1.2. Webinars
1.2.1. Who is Your Audience?
1.2.1.1. What is Their #1 Problem?
1.2.1.1.1. Can You Answer Part of Problem? Freemium
1.2.1.2. What is Their #2 Problem?
1.3. New Listing Promo
1.3.1. buy vanity (street address) domain
1.3.1.1. forward to listing landing page
1.3.1.1.1. Facebook ad to specific demographics
1.4. Helpful Videos
1.5. Market Updates
1.6. Appointment Calendar
1.6.1. Calend.ly
1.7. Live Streaming
1.7.1. Zoom.us
1.8. Saved Search Alerts
1.9. Monthly Newsletter
1.10. Blog Posts
2. ANTICIPATION
2.1. They Know You Before You Know Them
2.1.1. 2nd Seller Funnel, SOI Referral Funnel
3. CHARISMA
3.1. Appearance
3.2. Language of Sales
3.3. Non-Verbals
3.4. Use of Video
3.5. High Facebook Engagement
4. LIKEABILITY
5. COMMUNITY
6. SOCIAL PROOF
6.1. Online Reviews
6.1.1. Facebook Page Reviews
6.2. Social Media Love
6.2.1. Facebook Likes, Shares
6.3. Google Test
7. INSTANT GRATIFICATION
8. FREEMIUM
8.1. PDF
8.2. Video
8.3. House Value
8.4. Property List
9. SCARCITY
10. HISTORY WITH A LEAD
10.1. Response Time
10.2. Communication Skills
10.3. Accessability
11. RECIPROCITY
11.1. Free Content Gets High Registrations, Consistent Content Gets Good Appointments and Referrals
12. HIGHER PRICE
12.1. In absence of other factors, Price is a determinate of value, 6% or higher recommended
12.2. Discount brokers go out of business, struggle with agent retention (Zip Realty, Redfin)
12.3. Upfront Staging fee
12.4. Upfront Drone fee
12.5. 1 Year Minimum Listing Term
13. HIGH DEMAND
14. TRACK RECORD WITH CLIENTS
15. AUTHORITY
15.1. Published Author
15.1.1. Book
15.1.2. Magazine / Prestigious Website
15.2. As Seen on TV Effect
15.2.1. YouTube Channel