Why FB Ecosystem Works? It Achieves All Aspects of Clicks to Conversions "Steps to Convert Trigge...

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Why FB Ecosystem Works? It Achieves All Aspects of Clicks to Conversions "Steps to Convert Triggers" Elements Needed for Every F.U.N.N.E.L. by Mind Map: Why FB Ecosystem Works? It Achieves All Aspects of Clicks to Conversions "Steps to Convert Triggers" Elements Needed for Every F.U.N.N.E.L.

1. ROUTINE

1.1. Open Houses

1.1.1. Fb Event

1.1.2. On-site Digital Registration

1.1.2.1. Freemium

1.2. Webinars

1.2.1. Who is Your Audience?

1.2.1.1. What is Their #1 Problem?

1.2.1.1.1. Can You Answer Part of Problem? Freemium

1.2.1.2. What is Their #2 Problem?

1.3. New Listing Promo

1.3.1. buy vanity (street address) domain

1.3.1.1. forward to listing landing page

1.3.1.1.1. Facebook ad to specific demographics

1.4. Helpful Videos

1.5. Market Updates

1.6. Appointment Calendar

1.6.1. Calend.ly

1.7. Live Streaming

1.7.1. Zoom.us

1.8. Saved Search Alerts

1.9. Monthly Newsletter

1.10. Blog Posts

2. ANTICIPATION

2.1. They Know You Before You Know Them

2.1.1. 2nd Seller Funnel, SOI Referral Funnel

3. CHARISMA

3.1. Appearance

3.2. Language of Sales

3.3. Non-Verbals

3.4. Use of Video

3.5. High Facebook Engagement

4. LIKEABILITY

5. COMMUNITY

6. SOCIAL PROOF

6.1. Online Reviews

6.1.1. Facebook Page Reviews

6.2. Social Media Love

6.2.1. Facebook Likes, Shares

6.3. Google Test

7. INSTANT GRATIFICATION

8. FREEMIUM

8.1. PDF

8.2. Video

8.3. House Value

8.4. Property List

9. SCARCITY

10. HISTORY WITH A LEAD

10.1. Response Time

10.2. Communication Skills

10.3. Accessability

11. RECIPROCITY

11.1. Free Content Gets High Registrations, Consistent Content Gets Good Appointments and Referrals

12. HIGHER PRICE

12.1. In absence of other factors, Price is a determinate of value, 6% or higher recommended

12.2. Discount brokers go out of business, struggle with agent retention (Zip Realty, Redfin)

12.3. Upfront Staging fee

12.4. Upfront Drone fee

12.5. 1 Year Minimum Listing Term

13. HIGH DEMAND

14. TRACK RECORD WITH CLIENTS

15. AUTHORITY

15.1. Published Author

15.1.1. Book

15.1.2. Magazine / Prestigious Website

15.2. As Seen on TV Effect

15.2.1. YouTube Channel

15.3. by Association with Authoritative Figures, Institutions

15.4. Accreditations

15.5. LinkedIn Testimonials

16. UPSELL

17. NEWSLETTER

18. NEXT OFFER

19. EXPAND MARKET

20. LIFETIME CLIENTS

21. UNIQUE VALUE PROPOSITION(S)

22. YOUR MISSION

22.1. Your Big WHY

22.2. Charity