1. Send
1.1. Triggered
1.1.1. API
1.1.2. FTP
1.2. Recurring
1.2.1. Programmatic
1.2.1.1. By Subscriber Data
1.2.2. Event-Driven
1.2.2.1. Birthday/Anniversary
1.3. Ad-Hoc
1.3.1. Scheduled
1.3.2. Straight Ad-Hoc
1.3.2.1. Ability to change links post-send
1.4. Types
1.4.1. Commercial
1.4.2. Transactional
1.5. Brand Identity
1.5.1. From/Name
1.6. Campaigns/Journeys
1.7. Stop an Email
1.7.1. Restart to remainder (after changes)
1.8. Charge at the time of send, not the time of schedule
1.9. Distinct IP addresses
1.9.1. Pool for large sends
1.9.1.1. Ability to send 10 million emails per hour
1.9.1.1.1. Annual volume of 350 annually
1.10. Separate IPs for Triggered
1.11. Separated by Business Unit
1.12. Frequency Capping
1.12.1. Deferring or Queuing (Send Later)
1.12.2. Drop (Don't Send)
2. List Management
2.1. Unsubscribes
2.1.1. Delegate to our system
2.2. Multiple Independent Brands
2.3. Unique Key is not Email
2.4. Custom Fields / Tables
2.4.1. Relational Tables
2.5. Segmentation
2.5.1. Based on past activity
2.5.2. Based on filtered criteria
2.5.3. Repeatable (segment of a segement)
2.5.3.1. Splits
2.5.3.2. Merges
2.5.4. Random Splits
2.5.5. Ability to include/exclude audiences
2.5.5.1. Ability to produce accurate counts consolidating multiple audiences included/excluded
2.6. Complex (SQL-select - groups, joins)
2.7. Difference/Delta
2.8. Ability to Update
2.8.1. API
2.8.2. FTP
2.8.2.1. Automated/Triggered
2.9. Security
2.9.1. Granular Security
2.10. Data Normalization
2.10.1. Ability to apply to any kind of add/update
2.11. Types
2.11.1. Update
2.11.2. Add Only
2.11.3. Update and Add
2.12. Speed
2.12.1. Average manipulation speeds exceeding 1,000,000 per 10 minutes (select)
2.12.2. Average manipulation speeds exceeding 25,000 per minute (add/update/delete)
3. Create
3.1. Pure HTML
3.2. WYSIWYG
3.2.1. Partially Locked
3.2.2. Full Control/HTML
3.3. Components/Content
3.3.1. Programmatic/Dynamic
3.3.1.1. By other data
3.3.1.2. By Subscriber Data
3.3.1.2.1. Case for Empty/Null
3.3.2. Reusable
3.4. Asset Management/Image Hosting
3.4.1. Allow images up to 4MB in size
3.4.2. Files are not renamed
3.4.3. Files (images) do not need to be stored in the tool
3.5. F2AF/Social Sharing
3.5.1. Whole email
3.5.2. Portion of an email
3.5.3. Reporting
3.5.4. Prevent sharing to suppression list
3.6. Testing
3.6.1. A/B/n
3.6.2. Multivariate
4. Reporting/Analytics
4.1. Per Send
4.1.1. Segmentation Broken-Out within Send
4.2. Standard Metrics (Unique/Aggregate)
4.2.1. Attempts
4.2.2. Delivered
4.2.3. Bounces
4.2.3.1. With Specificity
4.2.3.2. Feedback Loop / proactive ISP partnership
4.2.4. Opens
4.2.4.1. Device/Client
4.2.5. Clicks
4.2.5.1. By Link
4.2.5.2. Do not count opt-out clicks
4.2.5.3. Ability to track different links _even if they are to the same URL_ in the same email
4.3. Customizable
4.3.1. Ability to schedule recurring
4.4. Latency of less than 5 minutes
4.5. Ability to append additional information to recipients for additional reporting
4.6. API for requesting data
4.7. By day
4.7.1. Across all emails
4.8. Activity level data available for at least 365 days after send (not just aggregate)
4.9. Automated
4.9.1. FTP for pickup
4.10. Testing
4.10.1. A/B/n
4.10.2. Multivariate
4.10.3. Self-Optimizing
5. Administration/Security/Other
5.1. Self-Service
5.1.1. Add/Suspend Users
5.1.1.1. Federated - OKTA
5.1.1.2. 2-Factor Authentication/Federated/OKTA
5.1.1.3. Local Suspend
5.1.2. Adjust User Security
5.2. Active System Health Monitoring
5.2.1. "System Up" portal
5.2.2. Proactive Email Alerts on issues
5.3. Compliance with ESRB, PEGI and other legal requirements
5.4. Support
5.4.1. 24/7
5.5. Staging Environment
5.6. Business Unit/Brand Management
5.6.1. Shared Content
5.6.2. Brand-Specific Content
5.7. Other Functionality/Integration
5.7.1. Landing Pages
5.7.1.1. Same functionality as Email Create
5.7.2. Third-Party
5.7.2.1. ReturnPath
5.7.2.1.1. Seed-List
5.7.2.1.2. Inbox Placement
5.7.2.2. Litmus
5.7.2.2.1. Analytics
5.7.2.2.2. Inbox Rendering
5.7.2.3. CRM
5.7.2.4. CMS
5.7.2.5. DMP
5.7.3. Predictive Modeling
5.7.4. Automation
5.7.4.1. Ability to automate any function
5.7.4.1.1. Segmentation
5.7.4.1.2. Sending
5.7.4.1.3. Reporting
5.7.5. Branching logic based on queries
5.7.6. Platform can be used from a mobile device
5.7.6.1. iOS AND Android app or mobile website
5.7.7. Other Communication Methods
5.7.7.1. Social
5.7.7.2. SMS
5.7.7.3. RSS