Personal Branding

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Personal Branding by Mind Map: Personal Branding

1. What is a "personal brand"?

1.1. Your personal brand is how you market yourself in personal interactions, on your resume and in online career marketing platforms such as LinkedIn, Facebook, Twitter and Instagram.

1.1.1. Your personal brand is how the external world perceives you. It is a combination of personality traits, passions, strengths and weakness. To learn more about assessing your own personal brand, click the arrow.

1.1.2. After you've solidified your own personal and career goals, it is important to build your brand online. To learn more about how to how to use social media build your brand, click the link.

1.1.2.1. LinkedIn, a business oriented social networking site, is a very important resource for young professionals to use.

1.1.2.1.1. To learn more about projecting a "professional" image on LinkedIn to future employers, click the arrow.

1.1.2.2. Profile photos on LinkedIn are the first thing business connections see when they visit your profile.

1.1.2.2.1. Your profile photo should be professional and appropriate. To learn more about common mistakes young professionals make when picking a LinkedIn profile photo, click on the arrow.

1.1.2.3. To learn more about how to use LinkedIn as your online personal branding resource, click the arrow.

2. How to interview?

2.1. After perfecting your online presence, resume and cover letter, it's time to prepare for an interview at your desired place of employment.

2.1.1. When it comes to an interview, it's all about knowing your own strengths and about the publication or company you're interviewing with.

2.1.2. To learn more about preparing for an interview and interview tips from Forbes.com, click the arrow.

3. Resumes and cover letters

3.1. A good resume (or CV) is very important when giving a potential employer a first impression of your personal brand.

3.1.1. Aspiring journalists and strategic communicators should have succinct, impeccable resumes with no grammatical errors, hands-on experience listed first and reliable references.

3.1.2. To read tips for writing a quality resume and cover letter, click on the arrow.

3.1.3. To learn about some of the common mistakes young journalists and strategic communicators make on their resumes, click on the arrow.