Campaign

1. Standardize

2. Control File V.0.0

2.1. Standardize

2.1.1. Minimum is PSD

2.1.2. Optimum is PSD + HTML

2.1.3. This can be made into a FORM with SUBMIT, PSD is mandatory, HTML is not

3. What we have so far

4. PM

4.1. CSD

4.2. Assets

4.3. Guidelines

4.4. Project Plan

4.5. Control Doc

5. CM

5.1. Content+Variants

5.1.1. Grammar Touchpoints

5.1.2. Grammar For Customer Feedback

5.1.3. Variant ready Grammar

5.1.4. Change Request History

5.1.5. Variants

5.1.6. QA Checklist

6. Client

7. SDE

7.1. Sending/Serving

7.2. Platform

7.3. Control File v.0.1

8. AM

8.1. Results + Reports

8.1.1. Raw Results

8.1.2. Heatmap + insights

8.1.3. Presentations

8.2. Perfromance Review

8.3. Client Presentation

9. QA

10. Asset Library

11. Variants Doc

12. Control File v.0.1

12.1. Adding anything that comes after hand-off

12.2. Re-send to QA

12.3. When signed and submitted, variants produced

13. Content

13.1. PSD

13.1.1. PDF

13.1.2. Other formats for legal?

13.1.3. Repeat for as many iterations

13.2. HTML

13.2.1. TXT

13.2.2. other formats?

13.2.3. Repeat for as many iterations