Marketing
by Paul Cowen
1. Targeted posts
1.1. Cross promotion
2. E-mail marketing
2.1. Did black Friday
2.1.1. emailed database and massive spike of sales
3. Outsourcing
3.1. Daniel uses SEO and SOcial media - good deal. Very time consuming
4. Twitter
4.1. Respond quick
5. Facebook
5.1. a reason to post
5.2. Post photos
5.2.1. Only interested on nyour own
5.3. Brand page
5.3.1. Post to the other pages
5.3.2. General interest
5.4. readvertise to those who have already come?
5.5. Has targeting very exact
5.5.1. Go granular
5.6. Tracking
5.6.1. Use tracking pixels
5.7. Lookalike Audiences
5.8. Retargeting
5.8.1. People who have visited your site
5.9. Respond quickly
6. Affiliate Marketing
6.1. Affiliate Window
6.2. How you handle comission?
6.2.1. Various commission structures
6.2.1.1. Size of their audience
7. Cross Promotion
7.1. Daniel works with Hard Rock
7.1.1. They get a lot of traffic and 60k llikes