Digital Marketing (advertising)

1. Google Search (people searching for treatments)

1.1. Campaign 1 (Ortho)

1.1.1. Adverts

1.1.1.1. Landing Page

1.1.1.1.1. Email Autoresponder

1.2. Campaign 2 (Implants)

1.2.1. Adverts

1.2.1.1. Landing Page

1.2.1.1.1. Email Autoresponder

1.3. Campaign 3 etc.

2. Facebook (people of right demographic)

2.1. Campaign 1 (Ortho)

2.1.1. Adverts

2.1.1.1. Landing Page

2.1.1.1.1. Email Autoresponder

2.2. Campaign 2 (Implants)

2.2.1. Adverts

2.2.1.1. Landing Page

2.2.1.1.1. Email Autoresponder

2.3. Campaign 3 etc.

3. Remarketing

3.1. Patient visits landing pages or practice website

3.1.1. Remarketing banner ads (Google Display Network)

3.1.2. Remarketing ads (Facebook)

4. Lead Nurturing

4.1. Patient submits landing page enquiry form

4.1.1. Lead nurturing email series

4.2. Patient visits landing pages or practice website

4.2.1. Lead nurturing banner ad series (Google Display Network)

4.2.2. Lead nurturing ad series (Facebook)

4.2.3. Lead nurturing landing page series

5. Patient Enquiries

5.1. Patient sees ad and calls practice

5.2. Patient sees ad and visits practice website

5.3. Patient clicks ad, goes to landing page, and calls practice

5.4. Patient clicks ad, goes to landing page, and submits enquiry form