Corporate Social Responsibility of C&A

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Corporate Social Responsibility of C&A by Mind Map: Corporate Social Responsibility of C&A

1. Economic Dimension

1.1. Better reputation

1.1.1. Goal for 2020 is to be Nr. 1 sustainable retail fashion brand C&A realized that it's not business vs. CSR and that CSR can produce a competitive advantage To be the Nr. 1 sustainable retail fashion brand can justify higher prices, therefore higher revenue. --> competitive advantage

1.2. Developing organic cotton market

1.2.1. Being the pioneer in the organic cotton market leads to a competitive advantage when other brands enter this market as well. Eg. more experience, better know how, best suppliers

2. Environmental Dimension Biggest focus of C&A Companies cannot solve all problems, good that C&A focuses on specific issue

2.1. Reduce environmental impact Is an institutionalized issue C&A realized the issue longtime ago, started reducing their environmental 15 years ago and by 2020 the goal is to be Nr. 1 sustainable retail fashion brand --> both indicators for longterm strategy. Are not defensive, are even innovating the industry by expanding the organic cotton market and trying to bring the whole textile industry on board. --> Seems altruistic, but brings competitive advantage --> therefore has aspects of self interest

2.1.1. Reduce water consumption Use organic cotton Cotton is the main resource of textile and 84% of water consumption in the whole process uses cotton growing Biggest water consumption --> biggest potential of improving In production / manufacturing C&A has a big strategy how to reduce water consumption in production Production uses only 3% of total water consumption Consumer use C&A goes beyond their own value chain and investigates how to lower the consumers water consumption of laundering of garments Only 4% of total water consumption

2.1.2. Reduce greenhouse gas emissions Agriculture Using even more organic cotton to lower CO2 emission and less use of pesticides Core business of C&A --> big know how In production / manufacturing Increasing energy efficiency and using less chemicals C&A doesn't state how their going to this, not fix goals, no strategy Consumer use C&A goes beyond their own value chain and investigates how to lower the consumers energy use for laundering of garments Remarkable extra effort, but not defined how to achive lower energy consumption of consumers

2.1.3. Reusing resources Motivate consumers to bring back clothes for recycling through discount vouchers Production in textile industry is usually a straight line and not a cycling process

3. Voluntariness Dimension

3.1. A lot of voluntariness processes and innovations regarding environmental dimension

3.2. No information about employees and suppliers working condition

3.2.1. C&A doesn't address the issue of allegations against the bad or even illegal working conditions of their employees and suppliers E.g. allegation of violating legally limited overtime Seems to be a latent issue for C&A Act in a defensive way. Ignore ore even deny allegations

4. Social Dimension

4.1. More donations through C&A Foundation

4.1.1. Raising money for various charities that support women It's not the core business of C&A Over 70% of C&A's employees are women -->Impact could be higher when focusing directly on the women in their value chain. --> E.g. better working conditions, regulation of overtime, equal salary for men and women

5. Stakeholder Dimension

5.1. Understand customer

5.1.1. Understand customer's motivations, perceptions, and preferences about sustainability Ability to construct best brand image and reputation Self interest

5.2. Setting manufacturing standards

6. Zadek Strategic Stages

7. Zadek Strategic Stages

8. Stark Altruistic vs. self interest

9. Porter & Kramer Strategic CSR

10. Laudato Ecosystems

11. Porter & Kramer Strategic CSR

12. Stark Altruistic vs. self interest

13. Porter & Kramer Strategic CSR

14. Zadek Stages