1. Company context
1.1. P&G (Procter & Gamble)
1.1.1. Multinational business group
1.1.1.1. Focused on 'life´s little moments' (Toiletries in general)
1.1.1.1.1. Showering products
1.1.1.1.2. Shaving and men products
1.1.1.1.3. Clenaning products
1.1.1.1.4. Baby Care
2. Can be defined through dimensions
2.1. Enviromental
2.1.1. Refers to
2.1.1.1. The natural enviroment
2.1.1.1.1. P&G aiming to
2.2. Social
2.2.1. Relation between
2.2.1.1. Business and society
2.2.1.1.1. To generate win-win objectives
2.3. Economic
2.3.1. Refers to
2.4. Stakeholder
2.4.1. Refers to
2.5. Voluntariness
2.5.1. Actions
2.5.1.1. Doing beyond necessary
2.5.1.1.1. for example
3. P&G CSR
3.1. Consolidates as a result of
3.1.1. Several emerging stakeholder demands in order to change some practices such as
3.1.1.1. Excessive packaging pollution
3.1.1.2. Experiments on animals
3.1.1.2.1. Leading to
3.1.1.3. Spying on competitors
3.1.1.4. Problems with communities
4. 'Making it a business out of making it right'
4.1. Enhancing
4.1.1. Reputation
4.1.2. Sustainability