1. Social value of sport
1.1. To maintain capitalism
1.1.1. Via values like competitive, healthy and fair
1.1.1.1. This increases saleability of sport as a commodity
1.2. To promote the myths related to society
1.3. Seen as 'good' for the consumer
1.3.1. Participation
1.3.2. Spectatorship
1.3.3. Purchase of related goods
2. Research to be done
2.1. Link theories about sport and drugs together and test them quantitatively and qualitatively
2.1.1. Extrinsic motivation to win
2.1.2. Medicalisation of sport
2.1.3. Capitalism and sport
2.2. Concept of the networked athlete
2.2.1. Social web
2.3. Actual prevalence and use of PEDs
2.3.1. Values come from elite athletes
2.3.2. Sub-elite level
2.4. Public opinion about drugs in sport
3. Social reality around sport
3.1. Sport has been mixed with the following
3.1.1. Development of industrialism and capitalism
3.1.2. Spread of liberal democracy
3.1.3. Growth of mass communications/ media
3.1.3.1. implications of involvement of media
3.1.3.1.1. Intensifies/ Exaggerates
3.1.3.1.2. Dehumanisation
3.1.3.1.3. Promotes Idolism/ Role Models
3.2. Sport has become a serious industry due to the changes in how we manage, produce and consume in our society
3.2.1. Commercialisation
3.2.1.1. Athletes take PEDs:
3.2.1.1.1. To win
3.2.1.1.2. To extend their short playing life
3.2.1.1.3. To survive (cirumstances posed by society)
3.2.1.2. Institutions use PEDs:
3.2.1.2.1. To maintain marketability
3.2.1.2.2. Drug scandals only cause limited damage and does not outweigh its benefits (profit)
3.2.1.2.3. Enforcement bodies are weak
3.3. Sport has been used as politics by another means to achieve nation success
3.3.1. Increased government involvement in the form of competition between states
3.3.1.1. PED provides the edge when government employs it
3.3.1.2. Competing Ideologies, Fascism vs Communism vs Capitalism
3.3.1.3. For political gain/ power -> to be recognised internationally
3.3.2. Sports holds a social function of building nationalism. eg Singapore VS Australia
3.3.2.1. Australia: creation of national identity but shows that sport holds the purpose of power play between nations
3.3.2.2. Singapore: creation of national identity and at the same time promotes healthy living + sports as a form of recreation
4. Debunking Myths in Sport
4.1. Sport is believed to be healthy
4.1.1. Athletes at the elite level trained under strenuous regimes
4.1.2. Athletes take part in numerous games/competitions/games without sufficient rest time
4.1.3. High risk of injury especially in contact sports
4.2. Sport is believed to be natural
4.2.1. Increased medicalisation in sport with physiotherapist, nutritionist, and doctor becoming fixtures in elite team
4.3. Sport is believed to be fair
4.3.1. Disparity in material resources
4.3.2. Male sport is generally favoured over female sport
4.3.2.1. Female sport often sexualised or trivialised by the media