1. Achieving Superior Innovation
1.1. Differentiating the producst and charge a premium price
1.2. Lowering its costs structure below its rivals
1.3. Careful about innovation failure
1.3.1. Products fail because uncertain demand
1.3.2. The technology is poorly commercialized
1.3.3. Poor positioning strategy
1.3.4. Insufficient demand for the new products
1.3.5. Slow marketing penetration
1.4. Reducing Innovation Failures
1.4.1. Product development projects driven by customer needs
1.4.2. Product designed for ease of manufacture
1.4.3. Development costs are kept in check
1.4.4. Time to market is minimized
1.4.5. Integrated efforts between R&D and Marketing
2. Achieving Superior Quality
2.1. Reliability through TQM Philosophy
2.1.1. Five-steps chain reaction
2.1.2. 1 - Cost reduction due to waste reduction
2.1.3. 2 - Productivity Improvement
2.1.4. 3 - Better quality -> higher market share
2.1.5. 4 - Increase the profits
2.1.6. 5 - Creation of jobs
2.2. Marketing Intelligence indicating key attributes of the products
2.3. Design of the prroducts and their associated services
2.4. Strategic promotion of the key attributes
2.5. Assure diferentation
3. Achieving Superior Efficiency
3.1. Human Resource Strategy
3.1.1. Hiring Strategy
3.1.2. Employee Training
3.1.3. Self-Managing Teams
3.1.4. Pay for Performance
3.2. Economies of Scales
3.3. Experience Curve
3.4. Flexible Production Systems and Mass Customization
3.5. Marketing
3.6. Infrastructure
3.6.1. Determines the context within all other value creation activities take place
3.6.2. R&D
3.6.2.1. Design products for ease of manufacture
3.6.2.2. Seek process innovations
3.7. Information Systems
3.7.1. Using Web-based programs to automate customer and supplier interactions, companies can substantially reduce the number of people required to manage. Therefore, reducing cost.
4. Achieving Superior Reponsiveness to Customer
4.1. Customer responsiveness is an important differentiating attribute that helps to build brand loyalty
4.2. Customer Focused
4.2.1. Know thy customer
4.2.2. Leadership
4.2.3. Employees Attitudes
4.3. Customer Satisfaction
4.3.1. Customization
4.3.2. Reponse time