A SWOT analysis of tourism in Malaysia

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A SWOT analysis of tourism in Malaysia by Mind Map: A SWOT analysis of tourism in Malaysia

1. Threats

1.1. Regional Safety Environmental Degradation

2. Weaknesses

2.1. Despite the Strength, Malaysia is facing their major weakness which is their low profit margin. Due to the low price of accommodations, Malaysia is facing a slow economic return. Four to five start hotels is being sold at a low profit margin which is below USD 100 per night which is below the hotel rates around the world.

3. Strength

3.1. From the SWOT analysis, it's shown that Strengths of tourism industry in Malaysia is their outstanding natural beauty that you can see in Malaysia. Malaysia also offers a modern airport facilities, easily acquired accommodations and also first class accommodations with a low cost.

4. Opportunities

4.1. Malaysia's main budget airlines Air Asia, travels to most of the international continent. Now almost anyone can travel to Malaysia at a budget price due to the low cost carrier.

5. Tourism is one of the highest contributions to Malaysia's economic sector. Malaysia is one of the top most tourist travelled country in the South East Asian. Malaysia is relatively new to tourism compared to their ASEAN neighbor such as Singapore, Thailand and Indonesia.