Content Marketing Strategy
by Catalina Contoloru
1. Assess the Current Situation
1.1. Vision - Define where are we going
1.2. Goals (Content Focused)
1.3. Content Inventory & Audit
1.4. Google Analytics
1.5. Define the Target Audience
1.6. Brand
1.7. Competitors
2. Ideation
3. Creation
4. Promotion
5. Measurement
6. Tools
6.1. Analytics
6.1.1. Google Analytics
6.1.2. Moz Analytics
6.2. Inventories
6.2.1. Screaming Frog
6.3. Audits
6.3.1. The Content Analysis Tool
6.3.2. Open Site Explorer
6.4. Surveys
6.5. Heat and Scroll Map
6.5.1. CrazyEgg