Facebook

1. Q1: How Facebook is different from other social media?

1.1. It has a timeline to view newsfeed

1.2. Other social sites might be popular in one country or another, but Facebook is popular pretty much everywhere.

1.3. It has its own Facebook Messenger contact people via message, call and video call.

1.4. It uses social graph and activities to pinpoint those who fall into the buyer demographics, making Facebook Aids incredibly effective.

1.5. Facebook has a great layout & its interface is more user-friendly

1.6. Features in Facebook like group pages is not found in other social media

2. Q2: How can marketers leverage Facebook to promote their brands?

2.1. Create and publicize a page and post a link to it anywhere you can, including adding a social icon onto your website.

2.2. Creating a strong following on a page is important as you need to use status updates or photos to share your products, offers, services

2.2.1. post things that get your audience to engage with your posts

2.3. Generating “likes” is a primary goal when leveraging Facebook for marketing purposes.

2.4. Customized landing page that encourages likes before readers hit your Facebook main page

2.5. Advertise the product on Facebook

2.5.1. Sponsored post popping up at user's news feed

2.6. Promote Facebook page and other social media accounts in-store

2.7. Embrace the visual. We’ve known for a while that photos on Facebook get more engagement.

2.8. Develop a custom page tab or app for a coupon, discounts, and any other exclusive deals. You can also use it for newsletters and other campaign purposes.