How is new media different from traditional media?

1. Efficiency

1.1. Live coverage on news

1.2. Updated within hours

1.3. easier to be reached by the audience

1.4. Instant news will be published immediately

2. Future of advertising

3. Involvement

3.1. able to have input

3.2. users able to create content (youtube)

3.3. able to give immediate feedback (comments on facebook)

4. media content

4.1. 24/7 acccess

4.2. 24/7

4.3. Anytime & anywhere

4.4. updated instantly

4.5. constant change

4.6. using informal language

5. reach

5.1. two-way conversation

6. Conversation

7. audience

7.1. Global

7.2. Mass

7.3. Different Age

7.4. active audiences

8. marketing strategy

8.1. audience reach

8.2. speed of delivery

8.3. variety range of audience

8.4. Easy to target specific groups

9. Convenience

9.1. any time

9.2. speed

9.3. Can be used on any device

9.4. easily accessible