1. Efficiency
1.1. Instant update for users and marketers
1.2. Provide instant news
1.3. Provide feedbacks
1.4. Well organised
1.5. Easy to use and learn
1.6. Accessible 24/7
2. Communication
2.1. Social networking
2.2. Group/Event page
2.2.1. Sharing of part-time and full time jobs
2.2.2. Job oppotunities
2.2.3. Birthday and events
2.2.3.1. Organizer are able to keep track on event attendance
2.2.3.2. Share basic information of the events
2.2.4. Class page
2.2.4.1. Updates on assignment and exams files
2.2.4.2. Group discussion
2.3. Interaction between user and public figure
2.3.1. Like button
2.3.2. Dislike button
2.3.3. Repost
2.3.4. Share on page
2.3.5. Comment
2.3.6. Emoticons
3. Entertainment
3.1. Music videos
3.2. Games
3.2.1. Able to interact with other participants
3.3. Quizzes
3.4. Personality tests
3.5. Horoscopes
3.6. Live stream
4. Connections
4.1. Social networking sites
4.1.1. Spotify
4.1.2. Instagram
4.1.3. Youtube
4.1.4. Cloud
4.1.5. Twitter
4.1.6. News websites
4.1.7. Personal blogs
5. Content
5.1. Unlimited content
5.1.1. Constant change
5.1.2. Immediate update
5.2. Sharing of content knowledge
5.3. Sharing different news, adding up to what makes a story
5.4. Able to share on other social networking sites
5.5. Birthday reminders
5.6. Friendship reminders
5.7. Memories flashbacks
5.8. Poll votings
6. Audience
6.1. Interactions
6.2. Feedbacks
6.3. Freedom of speech
6.4. Encourage collaboration
6.5. Sharing of interest
6.6. Mass
6.7. Global
6.8. Dynamic
6.9. All ages
7. Marketing strategy
7.1. Easy target for specific audience and groups
7.2. Sponsored post
7.3. Pop up ads
7.4. Marketers are able to analyse consumers patterns
7.5. Effeciency
7.6. Brand promotion
7.6.1. Business page
7.6.2. Basic informations
7.6.3. Provide photos of product and customers
7.6.4. Promotion
7.6.4.1. Buy 1 free 1 through page liking
7.6.4.2. Competition between users to win a contest
7.6.4.3. Birthday promotions