How can marketers leverage Facebook to promote their brands?
by Joe Yee
1. Building Your Fan Base
1.1. Invite people to “like” it.
1.2. Generating “likes” is a primary goal when leveraging Facebook for marketing purposes.
1.3. Letting more people know about the brand.
2. Contests and Promotions
2.1. Increase their number of likes.
2.2. Promote coupons, sales, discounts, and deals via a variety of Facebook applications.
3. Advertising on Facebook
3.1. To reach potential new customers through targeted Facebook ads.
3.2. It increases the conversion rate dramatically and keeps costs down.
