Customer Profile For Personalising
by Gareth Williams
1. Micro Transactions
1.1. Hair Type
1.2. Skin Type
1.3. Brands i'm interested in
1.3.1. Can be any of the brands we have - maybe also ones we dont?
1.4. Content Managed Items
1.4.1. Articles I have read
1.4.2. Articles I like
1.4.3. Articles I dislike
1.5. Date of birth
1.6. Gender
1.7. Who are you shopping for?
2. Order History
2.1. Recommend Products
3. Initial Source
3.1. CPC, Organic, Import
4. Customer Type
4.1. Lead, First Time Buyer, Active, Defecting, Inactive, Abandoned Cart, Abandoned Browse
5. Customer Browsing
5.1. Emarsys Affinity
6. Customer from Magento
6.1. Country
6.2. Time since logged in
6.3. Wishlist
6.3.1. Can we show the wishlist / similar items
6.4. Cart Products
6.4.1. Show products based upon the customers cart
7. Reviews
7.1. Positive Reviews
7.2. Negative Reviews
8. External Data source
8.1. Weather in customer location
8.1.1. Products suitable for weather
8.2. Facebook
8.2.1. Customers photo
8.2.2. Opengraph data