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Marketing Environment

Other
RV
Roos Verhoeven
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Marketing Environment by Mind Map: Marketing Environment

1. Global

1.1. "one brand" strategy

1.2. entry strategies

1.2.1. licensing

1.3. product development

1.4. geographic launch plan

1.5. threats/limit

1.6. advantages/disadvantages

2. Consumer behavior

2.1. adapting

3. Local

3.1. country's offerings

3.2. strategic direction

3.3. culture

3.4. advantages/disadvantages