1. PESTEL ANALYSIS
1.1. framework used by marketers to analyse and monito the macro-envoronment factors that have an impact on the organization
1.1.1. political
1.1.2. economics
1.1.3. technological
1.1.4. environmental
1.1.5. legal
2. 3 Levels of culture according to Schein
2.1. artefacts
2.1.1. the visible level (ex.architecture, style, technology&equipment)
2.2. beliefs and values
2.2.1. ideas that members have about their work + how they solve problems
2.3. basic underlying assumptions
2.3.1. the way the members work together
3. Porter five forces
3.1. ability of new competitors to enter the market
3.2. threat of substitute products
3.3. bargaining power if buyers
3.4. bargaining power of suppliers
3.5. rivalry amongs existing competitors
4. What are the different contexts in which an organization operates?
4.1. internal environment (context)
4.1.1. the conditions, the entities and factors within an organization that influence its activities and choices, particularly the bahavior of the employees. (examples:organizations's statement, leadership style, organizational culture.
4.2. competitive environment (micro)
4.2.1. factors or elements in an organization's immediate area of operations that effect its performance and decision-making freedom. (ex.: competitors, customers, distribution channels, suppliers and general public
4.3. general environment (macro)
4.3.1. the political, economic, social, technological and legal factors that affect all organizations
4.4. external environment
4.4.1. elements beyond the organization, it combines the competitive and the gereral environment
5. What it is?
5.1. a pattern of shared assumptions, values and beliefs, which governs gow people behave in organizations.
5.1.1. *every organization develops and maintains a unique culture
5.1.1.1. *companies with an adaptive culture that is aligned to their business goals routinely outperform their competitors