Digital Marketing

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Digital Marketing by Mind Map: Digital Marketing

1. Keyword Research

1.1. Tier 1

1.2. Tier 2

1.3. Long Tail

1.4. Stemming

1.5. Plurals

1.6. Volume

1.7. Cost Per Click

1.8. Seasonal Trends

1.9. Derivatives

1.10. Voodoo (LIS)

2. Lead Generation

3. Customer Service

3.1. Point of Contact

3.1.1. Phone

3.1.1.1. Toll Free

3.1.1.2. Hours

3.1.1.3. Voice Mail

3.1.1.4. Call Back

3.1.1.5. Outsource or In-House

3.1.2. Email

3.1.2.1. Canned

3.1.2.2. Live

3.1.2.3. Tracking

3.1.2.4. FAQ

3.1.2.5. Footer COMs

3.1.3. Chat

3.1.3.1. Chat to Issue

3.1.3.2. Case to Email

3.2. Issue Tracking

3.2.1. Trouble Ticket

3.2.2. CRM

3.2.3. Knowledge Base

3.3. Public Face

3.3.1. Review Sites

3.3.1.1. Product Reviews

3.3.1.2. Company Reviews

3.3.1.3. Client Testimonials

3.3.1.3.1. Media

3.4. Rating Sites

3.4.1. Comparison Shopping

3.4.2. Reseller Rating

3.5. Blogs

3.5.1. Customer Blogs

3.5.2. Authority Blogs

3.5.3. Citation

3.6. Procedures/Polices

3.6.1. Authorization

3.6.2. Satisfaction

3.6.3. Refund

3.6.4. Downsell

3.6.5. Empowerment

3.7. Feedback Loops

3.7.1. Accountability

3.7.2. Identification

3.7.3. Resolution

4. SEO

4.1. On Page

4.1.1. Title Tag

4.1.2. Meta Tag

4.1.3. Keyword Density

4.1.4. Style Sheet Emphasis

4.1.5. Link Text

4.1.6. First Link Priority

4.1.7. No Follow

4.2. Off Page

4.2.1. Keyword Targeting

4.2.2. Link Text

4.2.3. Authority Linking

4.2.4. Page Rank Sculpting

4.3. Link Building

4.3.1. Social Sites

4.3.2. Authority SItes

4.3.3. Directories

4.3.4. Press Releases

4.3.5. Syndicated Content

4.3.6. Article Distribution

4.3.7. Multi-Media Distribution

4.4. Keyword Research

4.5. Competitive Research

4.5.1. Trends

4.5.2. Spying

4.5.3. Market Data

4.6. Site Structure

4.6.1. No Follow

4.6.2. Silos

4.6.3. Theme Vectoring

4.6.4. Interactivity

4.7. Content

4.7.1. Uniqueness

4.7.2. Informational

4.7.3. Descriptions of Product

4.7.4. Category Assignment

4.7.5. Usability Balance

5. Web 2.0

5.1. Authority Hubs

5.1.1. MyBlogLog

5.1.2. Kristy

5.2. RSS Syndication

5.2.1. Ping.fm

5.3. Tribe Marketing

5.3.1. Forums

5.3.2. Comments

5.3.3. Groups

5.3.4. Fan Pages

5.3.5. Hash Marks

6. Tagging

6.1. Content

6.2. Link Text

6.3. Sub Taggin

7. Social Media

7.1. Video

7.2. Pod Casting

7.3. Interactive Flash

7.4. You Tube

7.5. Propellor

7.6. Reddit

7.7. Flickr

7.8. Mixx

7.9. Last.fm

7.10. Newsvine

7.11. Picasa

7.12. Slideshare

7.13. Yelp

7.14. brightkite

7.15. Mahalo

7.16. Digg

7.17. Stumble Upon

7.18. Linked In

7.19. My Space

7.20. Sphinn

7.21. Delicious

7.22. Technorati

7.23. Plaxo

7.24. Orkut

7.25. Facebook

8. Legal

8.1. Terms of Service

8.2. Privacy Policies

8.3. IP Agreements

8.4. Forward Looking Earnings

8.5. Corporate Policy

8.6. Term Sheets

8.7. JV Agreements

8.8. Membership Agreements

8.9. Operating Agreements

8.10. Articles of Incorporation

8.11. Breach

8.12. ISOP/ESOP

9. SEM

10. Product Selection

10.1. Niche Research

10.2. Competitive Research

10.3. Vendor Identification

10.4. Sampling

10.5. Market Analysis

10.6. Profitability Analysis

11. Lead Capture

12. MultiMedia Marketing

12.1. Video Camera

12.1.1. DV

12.1.2. HDV

12.1.3. Flash

12.1.4. Tape-Based

12.1.5. Compression

12.1.6. Resolution

12.1.6.1. HD

12.1.6.1.1. 480 P

12.1.6.1.2. 720 P

12.1.6.1.3. 1080 P

12.1.6.2. SD

12.1.6.2.1. 480i

12.1.6.2.2. Interlaced

12.1.6.2.3. Advanced 322 Pulldown

12.2. Microphones

12.2.1. Condenser

12.2.2. Dynamic

12.2.3. Pick Up Patterns

12.2.3.1. Omni

12.2.3.2. Uni

12.2.3.3. Cardioid

12.2.3.4. Hyper Cardioid

12.2.4. Lav

12.2.5. Headset

12.2.6. Capsule

12.3. Lights

12.3.1. Tungsten

12.3.2. Fluorescent

12.3.2.1. Color Temperature

12.3.3. Barn Doors

12.3.4. Gels

12.3.5. Current Draw

12.3.6. Contrast Ratio

12.3.7. Set Ups

12.4. Script

12.4.1. My Videos Structure

12.4.1.1. The HOOK

12.4.1.1.1. Mastering the HOOK is KEY

12.4.1.1.2. The HOOK can come in many forms

12.4.1.2. The Path

12.4.1.2.1. The Path delivers the promise of the Hook

12.4.1.3. The Persuasion

12.4.1.3.1. TELL THEM WHAT TO DO

12.4.1.3.2. Restate the "Goal Match"

12.4.1.3.3. Remind them

12.4.1.3.4. Be Specific

12.5. Non-Linear Editing

12.5.1. Final Cut

12.5.2. Adobe Studio

12.5.3. Sony Vegas

12.5.4. Corel Studio

12.5.5. Format Independence

12.5.6. Computing Requirements

12.5.7. Storage Requirements

12.5.7.1. RAID

12.5.7.2. Back Up

12.6. Animation

12.6.1. Motion

12.6.2. After Effects

12.6.3. Keynote

12.7. Sound Design

12.7.1. Pro Tools

12.7.2. Stock Effects

12.7.3. Logic

12.7.4. Reason

12.8. Music Composition

12.8.1. Acid

12.8.2. Sonic Fire Pro

12.8.3. Abelton

12.8.4. Sound Forge

12.9. Encoding

12.9.1. Flash

12.9.2. H.264

12.9.3. Streaming

12.9.4. Progressive Download

12.9.5. Player Embedding

12.9.6. iPod Ready

12.9.7. Low Bandwidth Fail Over

12.10. Distribution

12.10.1. YouTube

12.10.2. Tube Mogul

12.10.3. Traffic Geyser

12.10.4. Syndication

12.10.5. Repurposing for Broadcast

13. Conversion

14. Prospecting

15. Monetization

15.1. Product Creation

15.1.1. Brainstorming

15.1.1.1. List Generation

15.1.1.2. Industry Gaps

15.1.1.3. Mind Mapping

15.1.2. Prospect Surveys

15.1.2.1. Burning Needs

15.1.2.2. Immediate Solutions

15.1.2.3. Price Survey

15.1.3. Outlining

15.1.3.1. Purpose Overview

15.1.3.2. Components of Product

15.1.3.3. Scope of Product

15.1.3.4. Price Point

15.1.3.5. Cost of Creation

15.1.4. Research

15.1.4.1. Core Competencies

15.1.4.2. Strategic Conceptualization

15.1.4.3. Tactical Realization

15.1.5. Writing

15.1.5.1. By Proxy

15.1.5.2. By Transcription

15.1.5.3. Structure

15.1.5.4. Goal Setting

15.1.6. Editorial

15.1.6.1. Review for Concept

15.1.6.2. Review for Clarity

15.1.6.3. Review for Ease of Consumption

15.1.6.4. Review for Goal Manifestation

15.1.6.5. Grammar

15.1.6.5.1. Typos

15.1.6.5.2. Spelling

15.1.7. Layout

15.1.7.1. Digital Delivery

15.1.7.2. Physical Delivery

15.1.7.3. Consumption Paths

15.1.7.4. Scheduled Content Release

15.2. Post Sales

15.2.1. Stick Mechanisms

15.2.2. Immediate Offers

15.3. Ladder of Intimacy

15.3.1. Funnel of Back End Products

15.4. Cross Sells

15.4.1. Internally Created

15.4.2. Strategically Aligned

15.4.2.1. Affiliate Offers

15.5. Incentive Promotions

15.6. Loyalty Bonuses

15.6.1. Quantity

15.6.2. Temporal

15.6.3. Total Ticket

15.7. Low Cost Trials

15.7.1. Free Trials

15.7.2. Payment Capture

15.7.3. Forced Continuity

15.7.4. Optional Continuity

15.8. Free Line Content Capture

15.8.1. Squeeze

15.9. Cross Promotion

15.9.1. Non-Competitive Products

15.9.2. Internal Related Products

15.10. Affiliate Promotion

15.11. Continuity

15.11.1. Clubs

15.11.2. Membership Sites

15.11.3. Subscriptions

15.11.4. Services

16. Copy Writing

16.1. Understanding the Payload

16.1.1. Direct Marketing

16.1.2. Sell With Emotion

16.1.3. Justify With Logic

16.2. Swipe Files

16.2.1. Classics

16.2.2. Competition

16.3. Headlines

16.4. Openers

16.5. Offers

16.6. Testing

16.6.1. Split

16.6.2. Multivariate - Taguchi

16.7. FAB for Bullets

16.7.1. Features

16.7.2. Advantages

16.7.3. Benefits

16.8. Guarantee

16.8.1. Satisfaction

16.8.2. Money Back

16.8.3. How Long

16.8.4. Terms

16.9. Bonuses

16.9.1. Fast Mover

16.9.2. Congruent Topic

16.9.3. Drive Scarcity

16.9.4. Price Incentive

16.10. Scarcity

16.10.1. Time

16.10.2. Quantity

17. Cart Funnel

17.1. Process Mapping

17.1.1. Cart Modification

17.2. Up-sells

17.2.1. Add Ons

17.2.2. Upgrades

17.2.3. Congruent Value Adds

17.3. Down-sells

17.4. Abandon Capture

17.4.1. Up-sells

17.4.2. Down-sells

17.4.3. Exit Survey

17.5. Thank You Pages

17.6. Notification Emails

17.6.1. Receipt

17.6.2. Shipping

17.6.3. Customer Service Inquiries

17.6.4. FAQ

17.6.5. Help Desk

17.7. User Updates

17.7.1. Order Tracking

17.7.2. Software Updates

17.7.3. Version Control

17.8. Customer Relationship Management

17.8.1. Order History

17.8.2. Recommended

17.8.3. One Click Shopping

17.8.4. Account Management

17.8.5. Loyalty Bonuses

17.8.6. Satisfaction Surveys

17.8.7. Post Sale Transactions

17.8.8. List Segmentation

18. Visual Design

18.1. Software

18.2. Stock Image and Graphics

18.3. Layout

18.4. White Space

18.5. Color Pallets

18.6. Image Slicing

18.7. Bandwidth Consideration

18.8. CDN

18.9. Interlaced Images

18.10. Print Variations

18.11. Browser Versioning

19. Public Relations

19.1. Copy

19.1.1. Journalistic

19.1.1.1. Report on Industry Trends

19.1.1.2. Free Line

19.1.1.3. Review of product use

19.1.1.4. Corporate Report

19.1.1.5. Forward looking Mission Statements

19.1.2. News Worthy

19.1.2.1. Regulatory

19.1.2.2. Local and Federal News

19.1.2.3. Industry Adoption

19.2. Attribution

19.2.1. First and Third Party

19.2.2. Hyper Linking

19.2.3. Courtesy Communication

19.3. Distribution

19.3.1. News Feed

19.3.2. Organic SEO

19.3.3. RSS

19.3.4. Article Distribution

19.4. ROI

19.4.1. Track to Lead

19.4.2. Track to Sale

20. List Building

20.1. ESP

20.1.1. Bounce Handling

20.1.2. Delivery Rates

20.1.3. Support Time To Response

20.1.4. Spam Scoring

20.2. Opt In Capture

20.2.1. Demographic Info

20.2.2. Cookie Tracking

20.2.3. Spam Prevention

20.2.4. PostOpt In

20.2.4.1. White List

20.3. Enticement

20.3.1. Digital Delivery

20.3.1.1. Instant Gratification

20.3.2. Follow Up

20.3.2.1. Prospect Behavior Coaching

20.4. Auto responses

20.4.1. Content

20.4.2. Newsletters

20.4.3. Offer

20.5. Can-Spam

20.6. Validation

20.6.1. Domain Links

20.6.2. Whois

20.6.3. SPF

20.6.4. Privacy Policy

20.7. Whitelisting

20.7.1. ISIPP

20.7.2. Habeas

20.8. Landing Pages

20.8.1. Reviews

20.8.2. Squeeze

20.8.3. Newsletter Sub

21. PPC

21.1. Tracking

21.1.1. Google Analytics

21.2. Research

21.2.1. Built-In Tools

21.2.2. 3rd Party Tools

21.3. Competitive Research

21.3.1. Quantcast

21.3.2. Google Tools

21.4. Budgeting

21.4.1. Cost Per Sale

21.4.2. Profit Per Sale

21.4.3. Cost Per Lead

21.4.4. Life Time Value of Customer

21.5. ROI

21.5.1. Net Result

21.5.2. Modification to Achieve desired Outcome

21.6. Testing

21.6.1. Establish Control

21.6.2. ABT

21.6.2.1. Test to Best:

21.6.2.1.1. ROI on Sale

21.6.2.1.2. ROI on Lead

21.6.2.1.3. ROI on Lifetime Value

21.7. Ad Writing

21.7.1. Headline

21.7.2. Body

21.7.3. Display URL

21.7.4. DKI

21.7.5. Negative Match

21.7.6. Keywords in Copy

21.8. Landing Pages

21.8.1. Squeeze

21.8.2. Reverse Squeeze

21.8.2.1. FreeLine Follow Up

21.8.3. Sandwich Pages

21.8.4. Video Dialogue Box

21.8.5. Eye Gravity

21.8.6. SEO

21.8.7. Quality Scores

21.9. Geo Targeting

21.10. Day Parting

21.11. Lead Gen

21.12. Click to Close

22. Site Creation

22.1. Domain Registration

22.2. DNS

22.3. Hosting

22.4. FTP

22.5. Email Account Access

22.6. PHP

22.7. Java

22.8. Ruby on Rails

22.9. .Net

22.10. CMS

22.11. CRM

22.12. Portals

22.13. Security roles

22.14. Membership updates

23. Affiliate Marketing

23.1. Commission Attributions

23.1.1. Last Cookie

23.1.1.1. Duration

23.1.2. First Cookie

23.1.2.1. Permanent?

23.1.2.2. Promotional?

23.1.3. Link Theft

23.1.3.1. Cloaking

23.1.3.2. Redirects

23.1.3.3. Hop Links

23.1.3.4. SSL

23.1.4. Customer Influence

23.1.4.1. Commission Swapping

23.2. Account Reconciliation

23.2.1. Hold Backs

23.2.2. Claw Backs

23.3. Legal Assignment

23.3.1. Brand Infringement

23.3.1.1. Domains

23.3.1.2. Promotions

23.3.1.3. IP

23.3.2. Automatic Approval

23.3.3. Relationship Disclosure

23.4. NDA

23.4.1. Breach

23.4.2. Remedy

23.5. Media Kits

23.5.1. Policy Dictate

23.5.2. Free Form

23.6. Tracking Tech

23.6.1. Integrated

23.6.2. Third Party

23.6.3. Spam Scoring Prevention