Number of Tweet mentions, Rank 1: Company A – 900,000 mentions, Rank 2: Company B – 750,000 mentions, Rank 3: Company C – 600,000 mentions, ad infinitum (but may limit to 10 or 20)
Specific keywords, Positive, “Love”, “Like”, “Great”, “Recommended”, “FTW”, Negative, “Hate”, “Sucky”, “Bad”, “Not recommended”, “FTL”, “Horrible”
Look at Top 20 Twitter ranks across all metrics
Browse trends and fluctuations of rankings over a short period of time
All of the above, plus:
Look at how competitor’s ranks rate against one’s brand, For example: select an industry (ie. “running shoes”), then get a trend report for Nike, Adidas, Reebok, etc., Or, choose your own competitor (ie. if my brand is Converse, I don’t want Nike’s or Adidas’ tweet report, because they play in a different space.
Browse trends and fluctuations, and view them in more details, Quantitatively, See what every user Tweeted about the brand, Benefit for brands: who says that Twitter isn’t quantitatively measurable? We know you’re old skool and your company wants real numbers. This site allows you to print and look at every conversation every user had about your brand to go to your daily report, Opportunity for a summarizer engine that would generate a daily summary/report, See not only how your brand rank against competitors, but also how it progresses over a long period of time, Benefit for brands and social media consultants: you can finally see the correlation between good Tweet, improved ranking and increased sales, Quantitatively, Not just see numbers of Tweet in that particular time period, but also see the time of day where Tweet peaks, Benefit for brands: discover a specific time and access/‘stain’ point to engage consumer, Not just see what every user Tweeted about the brand, but also their conversation threads, It’s like an online supermarket research. Watch a consumer interact in their environment, with no interference from you, You have both the content (the Tweet) and the context (the conversation thread that the Tweets reply to), Benefit for brands: if you’re going to play in the social media space, you better do it authentically and naturally. I know you’re scared to adopt it, so this site is the perfect way to observe first, then jump in second. A “know before you jump” type of deal, Geographically, See where most conversation about your brands happen (specific region or city), Benefit for brands: develop a local marketing/advertising/branding strategy that makes sense for those locales. Reduce guesswork about terroir.
Only those who has an online strategy