Domain Names for Start-ups
by Athanassios Likartsis
1. Type : "Keyword-based"
1.1. Two words
1.1.1. UpGym.com
1.2. Word + suffix
1.2.1. Helpia.com
1.3. Misspelled word
1.3.1. Lyft.com
1.4. Common phrase
1.4.1. AFewIdeas.com
2. Type : "Made-up"
2.1. Short pronounceable
2.1.1. Google.com
2.1.2. Kevno.com
3. Should be
3.1. .COM
3.1.1. Not owning the .COM of your business name signals weakness to your audience
3.2. Short
3.2.1. The shorter the better
3.3. Pronounceable
3.3.1. Or people will have trouble referring to your brand
3.4. Spelled one way
3.4.1. Ideally but not 100% required
3.5. Conveys your message instantly
3.5.1. Unless you have a huge marketing budget in which case you can do what you like