Design Elements

1. Color

1.1. The hue of pigment or light.

1.1.1. Attracts the eye

1.1.2. It produces visual stimuli

1.1.3. Orgaqnization

1.1.4. Causes emotions

2. Movement

2.1. Combines elements to create an illusion of action.

3. Rhythm

3.1. Repeated elements that create a visual tempo.

3.1.1. Repetition

3.1.2. Variation

4. Balance

4.1. The illusion of equal spacing.

4.1.1. Formal Balance

4.1.2. Informal Balance

5. Emphasis

5.1. Method used to draw attention

5.1.1. Contrast

5.1.2. Color

5.1.3. Reverse

6. Unity

6.1. Completeness and harmony of a design.

6.1.1. Grouping

6.1.2. Using a grid

6.1.3. Repetition