Potential Ad Ideas
by Rafaella Fonseca
1. Different actors are being filmed using Adidas products while walking, either in a mall, park, beach, or even school environment.
1.1. Slogan: “This is our future”
1.2. Environment: Outside environment
1.3. Filming Techniques: High and low angle shots, tracking and panning ideas
2. Actor X wishes that their old shoe becomes a new Adidas shoe and his or her wish comes true.
2.1. Slogan: “This really is the future”
2.2. Environment: Home environment
2.3. Filming techniques: Zoom, panning, tracking shots, worms eye and low angle shot
3. Someone gets home and his shoes are completely dirty, he sees an Adidas box with a new pair of shoes, takes a shower, comes out with his/her new Adidas clothing, puts the shoes on and goes out.
3.1. Slogan: “Always got your back”
3.2. Environment: Home environment/Outside environment
3.3. Filming techniques: Tracking shots, high angle shots, worm eye shot, dutch angle shot
4. A thief breaks into a house and breaks into the family’s locked closet found in the basement full of jewelry, to get the most valuable objects, the new Adidas NMD and Adidas products.
4.1. Slogan: “It was so worth it”
4.2. Environment: Home and outside environment
4.3. Filming techniques: Over the shoulder angle, close shot, crane shot, over the shoulder shot
5. Actor X is walking down the streets and his shoes get dirty with rain, while actor Y is also walking down the streets and misses the mud.
5.1. Slogan: “You can see but you can't touch”
5.2. Environment: Street environment
5.3. Filming techniques: Tracking shots, high angle shots, worm eye shot