Regular Giving - Donor Journey
by Shelby Evans
1. Retention/Ongoing Basis (monthly)
1.1. TOC reporting?
1.2. HUB progress
1.2.1. Photos
1.2.2. Ops progress
1.2.2.1. fitout
1.3. Success in existing hubs
2. When attempting to convert to regular giving what do we update with?
2.1. Project Sponsor
2.2. Project Manager
2.3. Developers
2.4. Primary User Group
2.5. Supporting Staff
3. Acquisitions
3.1. Fighting Chance network
3.1.1. 10 existing
3.1.2. Staff/O'Reilly's
3.1.3. Incentivised person to person
3.1.4. Fighting Chance single gift donors
3.1.5. Broader Community
3.1.5.1. Families
3.1.5.2. Non-financial supporters
3.2. Corporate
3.2.1. WPG
3.3. Digital
3.3.1. Google AdWords
3.3.2. Advertise
3.3.2.1. Social
3.3.3. Agency
3.3.3.1. Other media online buy
3.3.4. leverage HireUp experience
3.3.5. Online signups/website
3.3.6. Enews signups
3.4. Advertising
3.4.1. Print, TV,radio - $$$$
3.4.2. CSA, local print
3.4.3. Distress Space
3.5. Face2Face - $$$$
4. Upgrade
4.1. When?
4.2. How frequently?
5. Single Gift Pipeline
5.1. DM
5.1.1. Materials
5.1.2. Personel
5.1.3. Services
5.1.4. Duration
5.2. Intake
5.3. Community FR donors
5.4. Tour (telemarketing)
5.5. Social Philanthropy
5.5.1. 10x10
5.5.2. Sydney Impact 100
6. Donor Welcome
6.1. 2 - 3 email welcoming series
6.1.1. Dependencies
6.1.2. Milestones
6.2. Welcome phone call
6.2.1. Schedule
6.2.2. Budget