Adobe Marketing Cloud
by Andrey Osadchuk
1. Solutions
1.1. Analytics
1.2. Target
1.3. Social
1.4. Experience Manager
1.5. Audience Manager
1.6. Media Optimizer
1.7. Campaign
1.8. Primetime
1.9. TubeMogul
2. Core Services
2.1. People (Profiles & Audiences)
2.1.1. Customer Attributes
2.1.2. Audience Library
2.1.2.1. Create
2.1.2.1.1. Marketing Cloud
2.1.2.1.2. Raw Analytics Data
2.1.2.2. View
2.1.2.3. Limitations
2.1.2.3.1. 50 Audiences
2.1.2.3.2. 100 Traits
2.1.2.3.3. 20 mln members in each Audience when shared from Analytics
2.2. Activation
2.2.1. Dynamic Tag Management (DTM)
2.2.2. Mobile SDK
2.2.2.1. iOS
2.2.2.2. Android
2.2.2.3. Windows
2.2.2.4. Blackberry, PhoneGap, Unity, Xamarin
2.2.3. Triggers
2.3. Mobile Services
2.3.1. Mobile Analytics UI
2.3.2. Point of Interest and Geo-location
2.3.3. In-app messaging
2.3.4. App acquisition analytics
2.3.5. Google Play conversion tracking
2.3.6. App store and in-app combined report