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Adobe Target by Mind Map: Adobe Target

1. Reporting

1.1. Sources

1.1.1. Target Metrics & Goals

1.1.1.1. Conversion

1.1.1.1.1. Viewed a page

1.1.1.1.2. Viewed an mbox

1.1.1.1.3. Clicked an element

1.1.1.2. Revenue

1.1.1.2.1. Revenue Per Visitor (RPV)

1.1.1.2.2. Average Order Value (AOV)

1.1.1.2.3. Total Sales

1.1.1.2.4. Orders

1.1.1.3. Engagement

1.1.1.3.1. Page Views

1.1.1.3.2. Custom Scoring

1.1.1.3.3. Time on Site

1.1.2. Adobe Analytics

1.2. AMC Audiences

2. Activity Workflows

2.1. A/B Test

2.1.1. Traffic Allocation

2.1.1.1. Manual

2.1.1.2. Auto-Allocate

2.1.1.2.1. 80% exploiting / 20% exploring

2.1.1.2.2. Only New Visitors are allocated

2.1.1.2.3. Start allocating after minimum of 1,000 visitors and 50 conversions

2.1.1.2.4. A4T is not supported

2.1.1.3. Auto-Target

2.1.1.3.1. model are rebuilt every 12 hours

2.1.1.3.2. experience does not change within a session

2.1.1.3.3. experience may change in different sessions

2.1.1.3.4. conversion-based or revenue-based metric (RPV)

2.1.1.3.5. A4T is not supported

2.1.2. Reporting Source

2.1.2.1. Target

2.1.2.2. Analytics

2.2. Multivariate Test

2.2.1. Full Factorial

2.3. Experience Targeting

2.3.1. Reporting Source

2.3.1.1. Target

2.3.1.2. Analytics

2.4. Automated Personalization

2.4.1. Algorithm

2.4.1.1. Random Forest

2.4.1.2. Lifetime Value

2.4.1.3. Residual Variance

2.4.2. Reporting

2.4.2.1. Target

2.5. Recommendations

2.5.1. Criteria & Design

2.5.2. Reporting

2.5.2.1. Target

2.5.2.2. Analytics

2.6. Site Search & Merchandising

3. Setup

3.1. Visual Experience Composer (VEC) vs. Enhanced Experience Composer (EEC)

3.1.1. IFRAME vs. Proxy

3.1.2. Dependent on library on site vs. Independent

3.1.3. Standard requires browser to work w/ mixed content

3.2. Implementation Library

3.2.1. at.js

3.2.1.1. Compatible with AEM 6.2 and higher

3.2.1.2. Recommended version

3.2.1.3. Compatible w/ SPA

3.2.1.4. Incompatible with AEM

3.2.1.5. Improves page-load times

3.2.1.6. Works asynchronously

3.2.2. mbox.js

3.2.2.1. Old version

3.2.2.2. Compatible with AEM

3.3. Hosts & Environments

3.4. Passing params to a Global mbox

3.5. Revenue parameters

3.6. Enterprise User Permissions

4. Where to use

4.1. Web

4.2. Mobile app

4.3. Non-JS Implementation (Email, Images)

4.4. Other w/ JS/HTML

4.5. As a Redirector

5. Offerings

5.1. Target Standard

5.2. Target Premium

5.2.1. Auto-Allocate

5.2.2. Auto-Target

5.2.3. Automated Personalisation

5.2.4. Recommendations

5.2.5. Enterprise User Permissions (properties & workspaces)

5.3. Site Search & Merchandising