1. Analyze the marketing for this year. What worked and didn't work
1.1. What worked
1.1.1. Sponsored a couple of realtor office golf tournaments
1.1.1.1. Most players are realtors. $0 to enter, cost wast Jaime and giveaways
1.1.2. BRR Bronze package $1000
1.1.2.1. Sponsor and speak at 8 classes plus giveaways
1.1.2.2. Logo in office and emails
1.1.2.3. Tickets to the Gala event
1.1.2.3.1. Cocktail party with realtors
1.2. Didn't work
1.2.1. Regional realtor golf tournament
1.2.1.1. Spent $500 to sponsor a hole, Jaime pay and giveaways. Most players were mortgage and title people
1.2.2. Sponsoring Realtor client appreciation
1.2.2.1. Good and bad, do not feel it is monetarily positive but does help and solidify relationship with realtor. Must make sure it is a top producer
2. Positives/Completed
2.1. Took long overdue vacation
2.2. Pay down debt
2.2.1. Paid off truck
2.2.2. Paid off all CC but 1
2.3. Company is debt free
2.4. Business line of credit set up
2.5. Personel
2.5.1. Inspectors set up on commision
2.6. Business
2.6.1. 213 New realtors this year
2.6.2. Increasing market share
2.6.3. Increasing inspectors
2.6.4. Price increases to $407 avg
2.6.4.1. Up 7.5% this year
2.6.4.2. Up 21.5% last two years
2.6.4.3. Next year goal is another 3.5% to $420
3. Need to do
3.1. Pay down personal debt
3.1.1. 1 cc left
3.2. Trim down unwanted re-occurring annual memberships
3.3. Create a budget
3.3.1. Set priorities for Marketing and stick to it