McDonald's Line Issue

1. Objections

1.1. Leads to confusion 1.

1.1.1. possible negative customer interactions

1.2. No structure 2.

2. Objections

2.1. Takes more room 1.

2.2. Not what customers are used too 2.

2.2.1. looks more crowded

2.3. kiosks confusing to learn 3.

2.3.1. customers don't want to do the work

3. Other ideas

4. Multiple lines

4.1. 1.Current way

4.2. 2.Customers are used to this brands method

4.3. 3.Stand in masses, honor system

5. What are the options

5.1. 1.Multiple single lines

5.2. 2.Single file line with multiple registers

5.3. 3.Self ordering kiosks