1. social media survey , finds that 65 percent of American adults are social media users.
1.1. many adults use Facebook or any other kind if social media to be able to reach out with family members from different places in the world .
1.2. adults also use social media to stay up-to-date with news and current events
1.3. and well some adults use social media to meet new people . many married couple met each other throughout online dating
2. 95 percent of teens ages 12-17 use the Internet, and 81 percent of them use social networks.
2.1. 78% of teens have a cell phone and almost half (47%) of those own smartphones. That translates into 37% of all teens who have smartphones, up from just 23% in 2011.
2.2. 91% post a photo of themselves, up from 79% in 2006. 71% post their school name, up from 49%. 71% post the city or town where they live, up from 61%. 92% post their real name to the profile they use most often. 84% post their interests, such as movies, music, or books they like. 82% post their birth date. 62% post their relationship status. 24% post videos of themselves.
2.3. 58% of all teens have downloaded apps to their cell phone or tablet computer. 51% of teen apps users have avoided certain apps due to privacy concerns. 26% of teen apps users have uninstalled an app because they learned it was collecting personal information that they didn’t wish to share. 46% of teen apps users have turned off location tracking features on their cell phone or in an app because they were worried about the privacy of their information.
3. 1.73 billion people use social media.
3.1. Instagram
3.1.1. 500 million on monthly active users , up from 400 million in September in 2015 .
3.1.1.1. how many photos have been upload in Instagram ? 40 million photos are posted daily to the service, for instance, and its users manage to rack up 8,500 likes and 1,000 comments per second.
3.2. snapchat
3.2.1. Snapchat now gets 10 billion video views per day.Snapchat's latest fundraising raise values them at $16 billion.
3.2.1.1. how many snaps are sent per day ?napchat now shares 400 million snaps each day, according to CEO Evan Spieg. 350 million snaps sent per day, up from 200 million in June.
3.3. Facebook
3.3.1. how many people use facebook each day ? facebook is the largest social network in the world with 500 million active users of whom 50% log in on a daily basis .
3.3.1.1. how many messages are sent per day on Facebook ? Facebook Chat usage has increased steadily since its launch last year, and this week we reached 1 billion messages sent per day.
4. benefits of social media
4.1. gain valuable customer insights .Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers—who they are, what they like, and how they feel about your brand.
4.1.1. Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so that you can reach the right audience.
4.1.1.1. Even if you aren’t on social media, most of your customers expect you to be. Over 67 percent of consumers now go to social media for customer service. They expect fast response times and 24/7 support—and companies that deliver win out. A study by Aberdeen Group shows that companies engaging in social customer service see much bigger annual financial gains (7.5 percent YOY growth) vs. those without (2.9 percent).