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Rocket clouds
Foursquare by Mind Map: Foursquare

1. background

1.1. cofounders

1.1.1. Dennis Crowley

1.1.2. Naveen Selvadurai

1.2. Dogerball

1.2.1. change users

1.2.2. more mobile ads

1.2.3. sms

1.2.4. sold it to Google for $10kkk in 2007

1.2.5. started in 2004

1.2.6. closed in 2009

2. history

2.1. the landscape

2.1.1. iphone appeared in 2007

2.1.2. mobile sdk's

2.2. launch

2.2.1. alpha: free iphone app - just check-ins

2.2.2. beta: see friends check-ins

2.2.3. public: tips, to-dos, gamification - march 2009

2.2.3.1. gamification

2.2.3.1.1. points for check-ins

2.2.3.1.2. leaderboards

2.2.3.1.3. mayorships

2.2.3.1.4. badges

2.2.3.2. get  Dogerball users

2.2.3.3. no monetization

2.2.3.4. South by Southwest interactive festival

2.2.3.4.1. get nerds

2.2.3.4.2. mashable article

2.2.3.5. focused on 30 cities

2.2.3.5.1. licencing geodb

2.3. initial funding

2.3.1. pitching problems

2.3.1.1. differ from the competitors

2.3.1.1.1. specials

2.3.1.1.2. customers traffic management

2.3.1.2. foursquare will connect merchants to their customers

2.3.2. Fred Wilson ads

2.3.3. aug 2009 $1.35kk from Union Square Ventures, o'reiily

3. scaling

3.1. mob platform

3.1.1. android

3.1.2. blackberry

3.2. organisation building

3.2.1. 45 empl by 2010

3.2.2. 1/2 - engineers

3.3. product evolution

3.3.1. 2009 - up to 100 cities

3.3.2. specials

3.3.3. a/b testing

3.4. business model evaluation

3.4.1. merchants

3.4.2. monet. specials

3.4.3. small and large business

3.4.4. no banner aids

4. Competitors

4.1. twitter

4.1.1. api

4.2. yelp

4.3. location-based startups

4.3.1. gowalla

4.3.2. loopt

4.4. facebook

5. looking forward

5.1. product

5.2. monetization