1. People
1.1. Customers
1.1.1. Profession
1.1.1.1. Investors
1.1.1.2. board directors
1.1.2. Demographic
1.1.2.1. 93-4% male
1.1.2.2. 35-64 years old
1.1.2.3. high earners
1.1.3. MoneyWeek.com
1.1.3.1. 522,000 visits / month
1.1.3.2. 345,000 users are UNIQUE
1.2. Employees
1.2.1. Sales
1.2.2. Marketing
1.2.3. Developers
1.2.4. Editors
1.2.4.1. Free Lance
1.2.4.2. Money Week Editors
2. Process
2.1. Production
2.1.1. Magazine
2.1.1.1. Edit
2.1.1.2. typesetting
2.1.1.3. Print
2.1.1.4. Publish
2.1.1.5. Subscriber receives
2.1.2. Money Week,com
2.1.2.1. Edit Articles
2.1.2.2. update webpage in conjunction with magazine
2.1.2.3. publish
2.1.2.4. Structure
2.1.2.4.1. 960,000 page impressions / month
2.1.2.5. Advertising
2.1.2.5.1. billboard
2.1.2.5.2. webpage
2.1.2.5.3. MPU
2.1.3. Money Morning - daily email updates
2.1.3.1. filter relevant articles
2.1.3.2. send to user
2.1.3.3. opting in
2.1.3.3.1. via current website
2.1.3.3.2. campaigns
2.1.3.3.3. direct mail
2.1.4. App
2.1.4.1. Collecting information from site
2.1.4.2. Filter through articles
2.1.4.3. Personal account
2.1.4.4. Compatible with Apple and Android
3. Product
3.1. Brand
3.1.1. UK's best selling financial magazine
3.1.2. Legacy - Year 2000
3.2. Article Topics
3.2.1. Property
3.2.2. Shares
3.2.3. Funds
3.2.4. Commodities
3.2.5. Tax
3.2.6. personal finance
3.3. App
3.3.1. Access
3.3.1.1. download app
3.3.1.2. takes you through short clear tutorial
3.3.1.3. click icon
3.3.1.3.1. login
3.3.1.3.2. view issue
3.3.1.3.3. free trial / purchase subscription
3.3.2. current form
3.3.2.1. bad UI
3.3.2.2. no user personalisation
3.3.2.3. outdated
3.4. Product type
3.4.1. conferences
3.4.2. news letters
3.4.3. website
3.4.4. app
3.4.5. e-newsletter