Globalization of Ford

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Globalization of Ford by Mind Map: Globalization of Ford

1. Employment

1.1. Employs 199.000 people

1.1.1. 48% North America

1.1.2. 8% South America

1.1.3. 25% Europe

1.1.4. 13% Asia Pacific

1.1.5. 2% Middle East and Africa

1.1.6. 4% Financial Services

1.2. Employees from all walks of life and from all pats of the world

1.3. Good Working Conditions

1.3.1. Safety Operating System (SOS)

1.3.2. Collective Bargaining Agreements (Union)

1.3.3. Safety Charts, Human Rights...

2. Headquarters are separated from factories

2.1. Ford Reasearch Center, Aachen (Germany)

2.2. HQ: Dearborn, MI (USA)

2.3. Factories all over the world (approximately 65  in more than 20 countries, MEDCs and LEDCs)

2.3.1. e.g. Chennai, INDIA (5100 employees)

2.3.2. e.g. Silverton, SOUTH AFRICA (3800 employees

2.3.3. e.g. Dagenham, ENGLAND (2100 employees)

3. Environment & Safety measures

3.1. Sustainable, Environment and Safety Engineering (SESE) Team

3.1.1. Automotive Safety Office (ASO)

3.1.2. Environmental Quality Office (EQO)

3.1.3. Sustainability & Vehicle Environmental Matters (S&VEM)

3.1.4. Vehicle Homologation & Compliance (VH&C)

4. Customer Service

4.1. Has customer service, shops, repairs almost everywhere in the world (MEDCs, LEDCs, BRICs included)

4.2. High demand in some countries

5. Integrated car manufacturers in its group

5.1. Mercury, Jaguar, Land Rover, Volvo, Aston Martin, Mazda, Lincoln

6. Important part in global car sales

6.1. 6.64 million units sold in 2015

6.2. $149.5 billion in revenue

7. Historical and social background

7.1. The Ford Model T was the first affordable car to be mass produced

7.2. "Fordism" (assembly line work) is a revolutionnary concept which first appeared in Ford factories

8. Competes with other companies

8.1. GM, VW, Toyota...

8.2. More investments in R&D: innovation

8.2.1. New technologies

8.2.1.1. Hybrid vehicles

8.2.1.2. EV battery research

8.2.2. Creation of partnerships in order to become more competitive

8.2.2.1. University of Michigan Battery Lab ($9 million project)

8.2.3. Brand new Ford Research and Innovation Center in Palo Alto, CA

9. Targeted sales

9.1. High class vehicles destined to be sold in MEDCs

9.2. Medium to Low class destined to be sold in LEDCs, BRICs (affordability)

9.3. Exceptions nonetheless (High class vehicles can be sold in LEDCs and vice versa)

10. Ressources

10.1. Raw materials come from LEDCs or BRICs

10.2. Innovation, Design and Enineering are conducted in MEDcs