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Questions:

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What groups and communities are relevant to your personal communication strategy?
What are the organizations, groups, or associations where these people and organizations gather?
What do you need to monitor?
Where do you need to engage?

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IMPLICATIONS FOR SYSTEMS:

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Be sure to take advantage of free news scanning services like Google Alerts http://www.google.com/alerts.
Be aware that individuals and organizations differ widely in terms of the information they are willing to share online and/or for free.
Sometimes you have to devote much time and energy to engaging on a personal level just to network with some target communities -- this can be very time consuming and suggests the need for constant prioritization.

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Personal Communication Strategy