Roles of IS in Business

1. Support Decision Making

1.1. Information system also help store managers and other business professionals make better decisions.

1.2. Ex. decision on what  lines of goods or merchandise need to added or discontinue.

2. Support Competitive Advantages

2.1. Gaining a strategic advantage over competitors requires innovative application of information technologies.

2.2. Ex. store management might make decision to install touch screen all of their stores with links to their e-commerce website for on line shopping.

3. Support Business Process

3.1. As a consumer you regularly or frequently encounter information system that Support Business Process and operation at the many retail store where you shop.

3.2. Ex. retail store use CBIS to help their employee record customer purchases, pay employees, buy new merchandise etc