1. el principio del currículo es interpretación, representación, articulación, proyección y acción, como práctica curricular; en un proceso que es sometido a escrutinio
2. Parámetros
2.1. Cambios
2.1.1. Cambios
2.2. Modificaciones o reajustes
2.3. Actualizaciones
2.4. En el Diseño
2.5. En el Plan de Estudio
2.6. Curso teórico
2.7. Curso práctico
2.8. Curso teórico-práctico
3. Fuente de los principios curriculares
3.1. Fuente epistemológica o disciplinaria.
3.1.1. Revenue Forecasts
3.1.1.1. Revenue and P&L Forecast (5 Years)
3.1.1.2. Revenue should be split out quarterly
3.1.2. Cost Analysis
3.1.2.1. Should include a description of the costs in entering this business and profitability analysis
3.1.3. Profitability Analysis
3.1.3.1. P&L for the offer to include gross margin, net income and break even analysis.
3.2. Fuente pedagógica
3.2.1. Sales Strategy
3.2.1.1. Direct Sales Strategy
3.2.1.2. Inside Sales Strategy
3.2.1.3. Channel Sales Strategy
3.2.2. Partner Strategy
3.2.2.1. Channel Strategy
3.2.2.1.1. What 3rd party channels should we consider for reselling this service?
3.2.2.2. Technology Partnerships
3.2.2.2.1. What technology vendors (if any) do we need to work with to execute on this plan?
3.2.2.3. Solutions Partners
3.3. Fuente filosófica
3.3.1. Positioning & Messaging
3.3.1.1. What is the key messaging and positioning for the service offer? (Pain, alternatives, solution)
3.3.1.2. How do we communicate internally?
3.3.1.3. How do we communicate externally?
3.3.2. Promotion Strategy
3.3.2.1. Marketing Programs (Installed base versus new prospects)
3.3.2.2. Advertising (Publications, etc.)
3.3.2.3. Analyst Relations (Target Analysts)
3.3.2.4. Public Relations
3.3.2.5. Events (Trade shows, SEO/SEA, Seminars)
3.3.2.6. Webinars
3.3.3. Demand Generation & Lead Qualification
3.3.3.1. How do we generate and qualify new leads for the target offer?
3.3.3.2. Prospect Lists
3.3.3.3. Key Questions to Ask
3.3.3.4. Sales Collateral
3.3.3.5. Presentations
3.3.3.6. Data Sheets
3.3.3.7. White Papers
3.3.3.8. ROI Tools
3.3.3.9. Other Sales Tools (web site, etc.)
3.4. Fuente sociocultural
3.4.1. Numbers, budget, waterfall, break-even (cost>leads>trials>deals)
3.4.2. Sales Programs
3.4.3. Accelerated Learning Strategy, Controls, Metrics
3.4.4. Include feedback loops
3.4.5. Include financial metrics (definition of success)
3.4.6. Pipeline reports, etc…
3.5. Fuente psicológica
3.5.1. M&A?
3.5.2. Risk Analysis & Mitigation