1. Surgió en Francia en 1789
1.1. Movimiento político, social, económico y militar.
1.2. Trajo como consecuencia el derrumbe de la monarquía absolutista.
1.3. Originó el establecimiento de un gobierno republicano democrático y asimismo.
1.4. Difundió por el mundo los ideales de libertad y fraternidad.
1.5. Divulgó los derechos fundamentales del hombre y del ciudadano.
2. Antecedentes.
2.1. El antiguo régimen/stado político, social y económico por el que atravesó Francia antes de la revolución
2.1.1. Situational Analysis / Drivers
2.1.1.1. What is driving us to do this?
2.1.1.2. SWOT Analysis
2.1.1.2.1. Strengths
2.1.1.2.2. Weaknesses
2.1.1.2.3. Opportunities
2.1.1.2.4. Threats
2.1.1.3. Customer Findings - What have we learned from customers?
2.1.2. Competitive Analysis
2.1.2.1. Do we have competitors and threats in these target markets with the proposed offerings?
2.1.2.2. What are our competitors doing and how are they positioning?
2.1.2.3. How do we position against each competitor?
2.1.3. Target Customer(s)
2.1.3.1. Buyer Profile
2.1.3.1.1. Title
2.1.3.1.2. Industry
2.1.3.1.3. Geography
2.1.3.1.4. Business Size
2.1.3.2. Influencer Profile
2.1.3.3. User Profile
2.1.3.4. What do customers want and need?
2.1.3.5. What business problems do each of these customers have?
2.1.4. Customer Segmentation
2.1.4.1. Which customers or sets of customers do we sell to?
2.1.4.2. What are the target market segments that we want to go after?
2.1.4.3. What are the distinct problems for each segment of the market?
2.1.5. Total Available Market
2.1.5.1. New Prospects
2.1.5.1.1. How much of each target segment have we penetrated?
2.1.5.1.2. How much opportunity is available in each target segment?
2.1.5.2. Existing Customers
2.1.5.2.1. Can we up-sell existing customers?
2.2. Político/Francia se hallaba regida por una monarquía absoluta que gobernó con un poder ilimitado
2.2.1. Service Offer
2.2.1.1. What are we selling?
2.2.1.2. Product Definition
2.2.1.3. Pricing
2.2.1.4. Packaging
2.2.1.5. Positioning
2.2.2. Value Proposition
2.2.2.1. What is the Value Proposition to the Customer?
2.2.2.2. What pain are we solving?
2.3. Social/Francia estaba basada en la desigualdad y los privilegios. Se distinguían tres clases sociales: clero, nobleza Y estado llano
2.3.1. Revenue Forecasts
2.3.1.1. Revenue and P&L Forecast (5 Years)
2.3.1.2. Revenue should be split out quarterly
2.3.2. Cost Analysis
2.3.2.1. Should include a description of the costs in entering this business and profitability analysis
2.3.3. Profitability Analysis
2.3.3.1. P&L for the offer to include gross margin, net income and break even analysis.
2.4. Económico se caracterizaba por: Monopolio de las riquezas, pago de impuestos, decadencia del comercio e industria y derroche del dinero fiscal.
3. Causas
3.1. El absolutismo monárquico
3.2. Desigualdad social política y económica.
3.3. Falta de libertades y derechos
3.3.1. Training
3.3.2. Channels
3.3.3. International
3.3.4. Public Sector
3.3.5. Sales
3.3.6. Marketing Communications
3.3.7. Product Management