1. Amway programmes
1.1. One by One
1.1.1. campaign for children
1.1.2. UNICEF
1.1.3. worldwide
1.1.3.1. 'Immunisation Plus
1.1.3.2. measles vaccines
1.1.3.3. health systems
1.1.3.4. help
1.1.3.4.1. communities
1.1.3.4.2. families
2. Developing a strategy
2.1. organisational plan
2.2. Implementing a strategy
2.3. put the plan into action
2.4. achieve its goals
2.5. values into action
2.6. Effective strategies
2.6.1. discussion
2.6.2. communication
2.7. global causes
2.7.1. helped children
2.8. clear objectives
2.8.1. loyalty
2.8.2. pride
2.8.3. make a real difference
3. stakeholders
3.1. global headquarters
3.2. IBOs
3.3. Customers
3.4. Staff
3.5. Community Partner
4. Communicating the strategy
4.1. business objectives
4.2. Good communication
4.3. business objectives
4.4. putting the strategy into practice
4.5. media
4.5.1. Face-to-face
4.5.2. Printed material
4.5.3. Public relations
4.5.4. Email communication
4.5.5. Online activities
4.6. fundraising
4.6.1. greetings cards
4.6.2. multi-cultural gifts and cards
4.6.3. stationery and wrapping paper
4.6.4. toys
5. Contributing
5.1. Communities
5.2. families
5.3. partners
6. Sales Organisations
6.1. family company
6.2. Independent Business Owners (IBOs)
6.3. 80 markets and territories worldwide
6.4. family-owned business
6.4.1. strong family values
6.4.2. raising families
6.5. Works
6.5.1. UNICEF
6.5.2. United Nations Children's Fund.
7. Growth and responsibility
7.1. organisation
7.2. help children in need
7.3. help people live better lives
7.3.1. business opportunity
7.3.2. low-cost
7.3.3. low-risk business
8. branded products
8.1. sold to IBOs
8.2. The IBOs are
8.2.1. Amway's links with consumers
8.2.2. operate in communities
8.2.3. self-employed
8.2.4. Amway's Rules
8.2.4.1. Conduct
8.2.4.2. Code of Ethics
8.2.4.3. honest
8.2.4.4. responsible trading
8.2.5. sell to people
8.2.6. introduce others
8.3. Typical products
8.3.1. personal care fragrances
8.3.2. body care
8.3.3. skin care
8.3.4. cosmetics
8.3.5. water treatment systems
8.3.6. cookware
8.3.7. nutrition
8.3.8. wellness
8.3.9. food supplements
8.3.9.1. food
8.3.9.2. drinks