In what ways does your media product use, develop or challenge forms and conventions of real media products?
by lily grasso
1. Andrew Goodwin
1.1. The 'singer' used in the media product acts as both narrator and performer, and also looks directly into the camera, which uses conventions f real media products
1.2. Within the media product there are multiple repeated images of 'club' scenes, as well as studio scenes, which uses conventions of real meida products
1.3. The women within the media product are not represented as objects of male desire which challenges conventions
1.4. The media product falls into the amplification category that Goodwin stated
2. Carol Vernallis
2.1. There is a balance between performance and narrative within the media product
2.2. we will be using obvious edits such as colour grading, as well as manipulating the speed by using slow motion in specific areas
2.3. The media product uses conventions of real media products of the genre used and within this theory
2.4. The media product also develops Vernallis' theory as there is a narrative resolution at the end
3. Laura Mulveys theory
3.1. In the music video women are not dismembered by the camera , which is a typical convention of videos within this genre
3.2. The media product challenges conventions of Mulveys theory as well as real media products within the genre
3.3. The 'singer' used in the media product challenges conventions of real media products as she appeals to girls within the audience and does not get dismembered
