IT Security role in E-Commerce

1. E-Commerce

1.1. Definition: Trading products and services using computer networks, particularly the Internet (Wikipedia).

1.2. Key Success Factor of E-Commerce

1.2.1. How many customers decide to buy after visiting the site (Conversion Rate)

1.2.2. Cost of Search and Found (SEO,SEM and Social Media Ads Cost)

1.2.3. How to make your customers stay on your site (Retention Rate & Time spent on site).

1.3. Difference between Paper-Based and E-Based Commerce

1.4. Illustration of E-Commerce markets

1.4.1. China: Dominates the E-Commerce transactions, 161% compared to the 2nd one (USA). Average age of Internet user is 25 years old. 67% of desktop users do E-Commerce transaction, doubling mobile users.

1.4.2. USA & Germany: 72% of desktop users do E-Commerce transaction.

1.4.3. Indonesia: Number of mobile phone users doubles the number of line users. Most of users in e-Commerce are from mobile network.

2. IT Security