Types of watch

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Types of watch by Mind Map: Types of watch

1. marketing watch

1.1. WHY

1.1.1. Know your market and your clients

1.2. HOW

1.2.1. Monitor the evolution of its market, consumer behavior, the communication routes of competitors, the impact of a communication campaign


1.3.1. Identify new markets, offer new products to its customers, accompanies the launch of a new product

2. technology watch

2.1. WHY

2.1.1. Understand the developments and innovations of the market

2.2. HOW

2.2.1. Monitor patent filings, changing standards, changing technologies, technological breakthroughs, manufacturing processes, basic research, scientific articles, theses, and scientific reports.


2.3.1. Anticipate the technological changes in your market and know the movements of your competitors

2.3.2. Protect your technological heritage

3. strategic watch

3.1. WHY

3.1.1. Know and anticipate the evolutions of the market

3.2. HOW

3.2.1. Monitor news in the local, national and specialised press and in the web

3.2.2. learn about behavioral and societal trends

3.2.3. Participate in professional associations and unions

3.2.4. Participate in trade fairs in your sector

3.2.5. couple with other types of watch for  a   360 ° view


3.3.1. Identify threats and opportunities

3.3.2. Identify levers of growth

3.3.3. Identify activities in decline

4. legal watch

4.1. WHY

4.1.1. Learn about regulatory developments in your market

4.2. HOW

4.2.1. monitor the patents, trademarks and models filed by the competitors and more generally by all the actors operating in fields related to the activity of the company

4.2.2. Monitor laws and decrees, jurisprudence, parliamentary debates, Proposals for legislation, taxation


4.3.1. Anticipate any change related to legislation

4.3.2. Penetrate, legally, foreign markets subject to specific national rules

4.3.3. Be up-to-date with current regulations

5. competitor watch

5.1. WHY

5.1.1. Know your competitors

5.2. HOW

5.2.1. Monitor their strategy, pricing policy, new products or services, financial results, Their recruitments, customers, new contracts, press releases or articles, agreements, partnerships, redemptions, alliances

5.2.2. monitor the arrival of new competitors


5.3.1. Develop more effective business strategies

5.3.2. Identify the most threatening competitors

5.3.3. Evaluate your competitors' positioning and compare it to yours

6. commercial watch

6.1. WHY

6.1.1. Detect new business opportunities

6.2. HOW

6.2.1. Monitor its distribution channel, the news of its clients, their financial health, Their needs and private and public offers.

6.2.2. Identify new prospects

6.2.3. Track supplier news, their financial health, their new products, optimize purchases, quickly find a source of supply in case of a supplier default


6.3.1. Develop your business potential

7. Society watch

7.1. WHY

7.1.1. be aware of the socio-economic, political, geopolitical and socio-cultural aspects of society.

7.2. HOW

7.2.1. Monitor the evolution of customs and attitudes, consumer behavior, the environment, risks, social movements, protests, petitions.


7.3.1. Identify emerging phenomena that have or will have an impact

8. financial watch

8.1. WHY

8.1.1. Assess the financial health of your environment

8.2. HOW

8.2.1. Monitor official information and the specialized press

8.2.2. Monitor stock market prices


8.3.1. To examine the weaknesses of competing firms in order to take over their markets

8.3.2. to be informed about potential dangers and also opportunities

8.3.3. to compare its financial health with that of competitors

9. Brand watch

9.1. WHY

9.1.1. Evaluate your image and reputation on the net

9.2. HOW

9.2.1. Qualitative and quantitative analysis

9.2.2. Monitor social networks

9.2.3. Monitor rumors, discontent, the impact of a communications campaign, the impact of press releases, discussion forums, consumer review sites


9.3.1. Measure the impact of a communication campaign, customer satisfaction, notoriety of a brand or a product

9.3.2. Use information to adapt your products / services or innovate

9.3.3. Anticipate a crisis situation