ZenFone 3 Max 5.5 #takhabishabis Izzue Islam

1. Celebrity Profile (Izzue Islam)

1.1. Actor/Singer

1.1.1. ‘Aliff Dalam 7 Dimensi’

1.2. Fashion Entrepreneur

2. Target Audience

2.1. Malay Market - Male Oriented

3. Campaign Tagline

3.1. #takhabishabis

3.1.1. Long lasting battery life

4. Celebrity Deliverables

4.1. Video

4.1.1. Overall ZF3 Max 5.5 video

4.1.1.1. 4 Mini Videos

4.1.1.1.1. Battery Life

4.1.1.1.2. Camera

4.1.1.1.3. Reserve Charging

4.1.1.1.4. Built/Design

4.2. Photoshoot

4.2.1. POSM

4.3. Social Media

4.3.1. Live Take-over

4.3.2. Posting #takhabishabis

4.3.3. Interactive Give away

4.4. Event Appearance

4.4.1. ZF3 Soft launch Q1 2017

4.5. Content generation

4.5.1. Game-Genie live streaming

4.5.2. Battery challenge video streaming

4.5.3. Music composing video streaming

4.5.4. OOTD #takhabishabis maintain GAYA

5. 2nd' Wave:  Retargeting Malay audience = Hari Raya Bersama Celebrity

5.1. Buka Puasa + Fans gathering

5.2. Green Packet "Malay Ang Pao"

5.3. Hari Raya Themed POSM

6. 1'' Izzue Islam #takhabishabis

6.1. 10'' Powerful 4100mAH Big Battery

6.1.1. 1' Big Battery = 4100mAH, Reserve Charge Mega Pixel = 16 Mp/Auto Focus/EIS