Media planinng

1. Answer several questions

1.1. Audience that reaches

1.2. Means of placing ads

1.3. frequency

1.4. how much money

2. include

2.1. TV

2.2. Radios

2.3. Newspapers

2.4. Advertising panels

3. Importance of calculatin

3.1. Reach

3.1.1. A reach curve

3.1.2. changes with increasing use of a medium

3.2. Frequency

3.2.1. creates awareness

3.2.2. Breaks the selection process

4. objective

4.1. Reach the homes

5. consists

5.1. Find media platforms

6. Components of a media plan

6.1. Define marketing problems

6.2. Achievable marketing requirements

6.3. Strategy solution

7. Factors to consider

7.1. Reach

7.2. Frequency

7.3. Cost per thousand

7.4. Cost per point

7.5. Selectivity.

7.6. Impact

8. Elaborado por: ANGGELO SALESI