Media planinng

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Media planinng by Mind Map: Media planinng

1. consists

1.1. Find media platforms

2. Components of a media plan

2.1. Define marketing problems

2.2. Achievable marketing requirements

2.3. Strategy solution

3. Answer several questions

3.1. Audience that reaches

3.2. Means of placing ads

3.3. frequency

3.4. how much money

4. include

4.1. TV

4.2. Radios

4.3. Newspapers

4.4. Advertising panels

5. Factors to consider

5.1. Reach

5.2. Frequency

5.3. Cost per thousand

5.4. Cost per point

5.5. Selectivity.

5.6. Impact

6. Importance of calculatin

6.1. Reach

6.1.1. A reach curve

6.1.2. changes with increasing use of a medium

6.2. Frequency

6.2.1. creates awareness

6.2.2. Breaks the selection process

7. objective

7.1. Reach the homes

8. Elaborado por: ANGGELO SALESI