COMM101: Reflections and Takeaways

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COMM101: Reflections and Takeaways by Mind Map: COMM101: Reflections and Takeaways

1. Entrepreneurship

1.1. Intrapreneurship

1.1.1. W/in a company

1.1.2. Corporate Innovater

1.2. Sustaining Innovation

1.3. Osei-Duro

2. Tools

2.1. SWOT

2.2. PEST

2.3. Porter's Five Forces

2.3.1. Industry Attractiveness

2.4. Fishbone

2.4.1. Effect/Problem

2.5. Pain Relievers/Gain Creators

2.6. Business Model Canvas

2.6.1. Value Proposition

2.6.2. Customer Segment

2.7. Urgency Important Grid

3. Business Ethics

3.1. Freeman vs. Friedman

3.1.1. Stakeholder

3.1.2. Social Responsibility

3.2. Social Enterprise

3.2.1. Salem's Ethiopia

3.2.2. Ecocalzer

3.3. Value Based Management

3.4. CVS vs. Tabacco

4. Sauder Alumni

4.1. Ed Blunderfield

4.1.1. Consulting

4.1.2. SCMP

4.2. Career Options

4.2.1. Ben Mak

4.2.1.1. Lawyer

4.3. Tom Dobrzanski

4.3.1. Monarch Studios

4.4. Career Selfie

4.5. Naked Coconuts

5. Case Analysis

5.1. Zappos

5.2. Methods/steps

5.3. Uniqlo

5.4. Issues & Analysis

6. Finance

6.1. Guest Speaker: Kim Forgaard

6.1.1. Sandstorm Gold

6.2. IPO

6.3. Equity

6.3.1. Stocks/Shares

6.3.1.1. Don't affect company bank account

6.4. PMF

7. Marketing

7.1. Brand Image

7.2. Cookies

7.3. PoP vs PoD

7.4. Consumer Behaviour

7.5. Advertisement

8. Blogs

8.1. World Issues

8.2. Writing experience

8.3. Self-Expression

9. Group Project

9.1. Professionalism

9.2. Communication

9.3. Trust

9.4. Teamwork

9.5. Presentations

10. My Interests

10.1. Better understanding

10.2. Changed