COMM 101

1. Group Assignment

1.1. Team Work

1.2. Personal Development

1.2.1. Diplomacy

1.2.2. Responsibility

1.2.3. Public Speaking

1.2.3.1. Presenting

1.3. Application of tools

2. Case Study

2.1. Identifying key issues

2.2. Use of tools

2.3. Analysis

2.4. Recommendations

3. Integrating Ideas

3.1. Marketing

3.2. Finance

3.3. Accounting

3.4. Operations/ logistics

4. Marketing

4.1. Interest

4.2. New concepts

4.2.1. Value Proposition

4.2.2. POD vs. POP

4.2.3. Customer segments

4.2.4. Word of mouth

5. Tools

5.1. Business Model Canvas

5.1.1. Value Proposition

5.2. SWOT

5.3. Fishbone

5.4. Porter's five forces

5.5. Financial statements

5.5.1. Income Statement

5.5.2. Cash Flow

5.5.3. Balance sheet

6. Innovation/Entrepreneurship

6.1. Intrapreneur

6.2. Start-up

6.3. Disruptive innovation

6.3.1. Netflix

6.4. Social Entrepreneurship

6.4.1. Benefits business and communities

6.4.2. Share knowledge

6.4.3. Micro Finance

7. Blog

7.1. Being aware of current issues

7.2. Communication

7.2.1. Sharing and expressing opinion

7.2.2. Ideas

7.3. Comment

8. Tutorials

8.1. Participation

8.2. Reading the news

8.3. Better understanding of class concepts

9. Business Ethics

9.1. CSR

9.1.1. Integrity

9.2. Sustainable practice

9.3. Competitive advantage

9.3.1. Dove

10. Sauder Alumni

10.1. Exploring opportunities

10.1.1. UGO

10.2. Networking

10.2.1. Developing soft skills

10.3. Interest/Passion

10.4. Leadership

10.4.1. The Spark