Larry's Coffee United Kingdom

1. Political

1.1. Negatives

1.1.1. Brexit has a huge impact on politics

1.1.1.1. possible split of Union

1.2. Positives

1.2.1. Two main parties, not too hard to figure out what politicians want

2. Economical

2.1. Negatives

2.1.1. Drop of value of the Pond

2.1.2. Import VAT rate of 7.50%, unless only importing Beans and roasting in the EU

2.2. Positives

2.2.1. Still a strong economy

2.2.2. people have enough spending power for our product

3. Social

3.1. Positives

3.1.1. Fair trade Foundation

3.1.2. Diverse multicultural society

3.1.3. people used to fair trade

3.1.4. Fair trade Foundation

3.2. Negatives

3.2.1. ageing population, older people less interested in 'new' things like Fair trade coffee

4. Legal

4.1. Positives

4.1.1. Patent law will protect our product will would it become very succesful

4.2. Negatives

4.2.1. Strict patent laws, careful not to get sued for some reason