Hershey's New Caramel Fudge Chocolate Bar

1. Store Display

1.1. Place on display in convenience stores such as 7-11

1.2. Place on display in Movie Theatres

1.3. Collaborate with McDonald's and show our product outside the restaurant

1.4. Introduce bar codes on convenience stores displays. If they find all of the codes on displays they get a free chocolate bar.

1.5. Insert chip in store display so that customers can use an app on there phone to find a convenience store that sells the chocolate they are looking for

2. Product Placement

2.1. New Star Wars movie coming soon

2.2. Pay popular social media figures to eat our chocolate in their posts

2.3. Use our product in theatric plays or acts where they eat and say our product

2.4. Show the product in vending machines or stores in the background of movies

3. By placing our product on display at popular selling points of our product we are able to attract more of our target audience towards to product.

4. Social Media

4.1. Add new Page to Hershey's Facebook page

4.2. Post videos of people eating our product

4.3. create new trend: make a meal using only the ingredients caramel, fudge, and chocolate

4.4. Show the production process of our product to show that it is legit and made with real and ethically ingredients

4.5. Sponsor athletes for olympics and different sport effects.

4.6. Run a charity event to raise money for children that do not have the same privileges for food that we do.

4.7. Introduce bar codes on convenience stores displays. If they find all of the codes on displays they get a free chocolate bar.

5. Placing our products in movies and media is one of the best ways to bring awareness to our product as this is something people always see and one of the hardest things is to grab the attention of people so to put it somewhere they always are eliminates that problem with advertising.

6. Using social media is a great way to interact with the people that are already existing customers and is also a great way to tell new people about our product. Other brands in our market lack with interaction so if we can successfully interact with them then it would put us ahead of our competitors.