Exploring Social Media & E-Business

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Exploring Social Media & E-Business by Mind Map: Exploring Social Media & E-Business

1. Social Media Tools

1.1. Blog

1.1.1. Videos/ Photos

1.1.1.1. Webinars

1.1.1.1.1. Online Promotional Materials

1.1.1.2. Allow users to upload media content on social networking

1.1.2. - Increase customer knowledge about product and services - To establish a bond of trust - Developing better customer relations - Attracting new customers - Providing product details - Active platform to promote and discuss new ideas

2. Media Ratings

2.1. - Enables shoppers to access various opinions - Recommendations - Referrals

2.1.1. Recommendations

2.1.1.1. Referrals

3. Business Objectives through social media

3.1. Crisis and reputation management

3.1.1. - Keep a check on stakeholders through Facebook etc. - Helpful in understanding what customer thinks about product or service

3.1.1.1. Targetting customers - Milennials : Tech savvy proportion of the market can be reached via social media

3.1.1.1.1. Social Media marketing - Creating, communicating, discovering and promoting and exchange offers. - Inbound marketing : New ways to market to attract customer through content that is interesting.

4. E-Business

4.1. Organized effort of individuals to produce and sell the products and services that satisfy society’s needs through the facilities available on the internet.

4.1.1. Resources: Material Financial Human Informational

5. Benefits

5.1. increase revenue Quicker process Reduce expense

6. Internal/External forces effecting an Ebusiness

6.1. Internal - Planning activity - Organizational structure - Human resource - Management decisions - Information database - Available funds

6.2. External - Globalization - Demographic factors - Society - Economy - Competition - Technology - Politics - Legal Issues

7. Online interactions, allowing individuals and businesses to communicate and share.

7.1. Ideas Personal Info Info on products and services

7.1.1. Personal information

7.1.1.1. Information on products and services

8. Social Media for Business Use

8.1. Social content site Customer feedback Communicate with customers

8.1.1. Feedback from consumers

8.1.1.1. Communicate with customers